Today, CM.com, a global Conversational Commerce provider, announced the launch of WeChat Pay for its European customer base. As official WeChat Pay partner, CM.com now offers WeChat as a business-to-consumer communications and payments solution. Enabling European companies to take full advantage of this Conversational Commerce channel of choice for Chinese consumers. Currently, over a billion of Chinese consumers use this innovative and popular payment method for their everyday purchases and social activities.
CM.com enables WeChat Pay via a simple QR code, both online and offline. Many European customers are already choosing to add WeChat to their suite of multi-channel Conversational Commerce tools designed for seamless and meaningful consumer interactions.
The continued expansion of the middle class in China has fueled an increased interest in European goods and services. As a result, the demand for payment methods that are second nature to the Chinese market, has grown exponentially for both online and in-store purchases. Now that more and more purchases are being made online, it is even more relevant to answer the demand of Chinese consumers. For Chinese consumers, the right payment methods are crucial for facilitating the purchase decision. Ensuring the ease and convenience of payments for all customers is paramount in today’s commerce. A survey by Nielsen shows that 92 percent of Chinese consumers are more likely to pay with their smartphones. If more merchants were to use WeChat Pay, alongside other mobile payment solutions, 89 percent of the survey participants said they would be more likely to shop in Europe and spend more.
By enabling WeChat Pay, merchants can unlock the full potential of China’s demand for European goods and services, being a step ahead of the competition.
CM.com CEO Jeroen van Glabbeek said:
“We are excited to partner with WeChat to open up the world of integrated messaging and payments to our European customers. The Chinese market is in some way ahead where it comes to seamless integration of payments. Consumers in China use one single app to satisfy most of their daily needs. They use WeChat to message friends, buy groceries or book a doctor’s appointment. This method is already the standard for Chinese shoppers, but it’s yet to be discovered and fully leveraged by European merchants. This is why we are adding WeChat Pay to our suite of Conversational Commerce solutions. We are determined to open new avenues and windows of opportunity for our European customers and make it easier for international shoppers to enjoy European products.”
CM.com focuses on making WeChat available on its Conversational Commerce platform. Allowing businesses to combine top-notch customer service, chat and payment functions, creating the ultimate customer experience across the communication channels of consumer choice.
