The Enduring Appeal of Email for Marketers
Written By Hayley Strang, Field Marketing Manager, UK & NE, Mapp Digital You have probably heard it said that email will become obsolete – but...
Summer Update: Mapp Cloud Offers Even More Precise Control of the Customer Journey via Web Push
Mapp, the international provider of insight-led customer experiences, is presenting extensive product updates to its Mapp Cloud marketing platform. This year's Summer Update encompasses 16...
Mapp Experiences Record Growth In First Half of 2021
MarTech platform impresses with record growth in new customer acquisition in the second quarter Increasing demand for data-driven marketing solutions Mapp, the international provider of...
Doves Farm Foods Selects Mapp to Deliver Personalisation
The UK specialist miller and baker selects Mapp Cloud to provide its marketing automation platform Mapp, the international provider of insight-led customer experiences, has announced...
Mapp Cloud Marketing Platform Now Includes Integrated Direct Mail
Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its...
Ricardas Montvila: The Challenges of Effective CX
By Ricardas Montvila, Senior Director, Global Strategy, Mapp Despite recent progress in MarTech innovation, brands can still experience significant obstacles when it comes to implementing...
Damion Brown: Privacy or Personalisation? Yes, Please.
Written by Damion Brown, Managing Director of Jellyfish If you follow the science and technology behind AdTech, it is absolutely possible to both revel in...
Wowcher goes live with CitrusAd retail media platform
Wowcher, the ecommerce marketplace that showcases experiences and luxuries at an affordable price, has launched a new retail media platform from CitrusAd, which gives its network...
Uberall launches Advanced Analytics to uplift business intelligence to a whole new level
New tool provides in-depth data insights to help multi-location businesses measure local marketing success, make data-driven decisions, and boost business performance Uberall, the leading provider...
Pega Introduces Value Finder To Better Engage Neglected Customers
Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, today introduced Value Finder – a new AI-powered capability helping organisations engage...
