Damion Brown: Privacy or Personalisation? Yes, Please.
Written by Damion Brown, Managing Director of Jellyfish If you follow the science and technology behind AdTech, it is absolutely possible to both revel in...
Wowcher goes live with CitrusAd retail media platform
Wowcher, the ecommerce marketplace that showcases experiences and luxuries at an affordable price, has launched a new retail media platform from CitrusAd, which gives its network...
Uberall launches Advanced Analytics to uplift business intelligence to a whole new level
New tool provides in-depth data insights to help multi-location businesses measure local marketing success, make data-driven decisions, and boost business performance Uberall, the leading provider...
Pega Introduces Value Finder To Better Engage Neglected Customers
Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, today introduced Value Finder – a new AI-powered capability helping organisations engage...
Signavio Announces Signavio Process Intelligence for Salesforce on Salesforce AppExchange, to help map and analyze successful sales patterns
Signavio, a leading provider of business transformation solutions, today announced that Signavio Process Intelligence for Salesforce is now available on Salesforce AppExchange, giving businesses visibility...
Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release
Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release New Content Types from Seismic Empower Brands to Offer...
HCL Technologies takes precision marketing at scale to the next level with the new Unica platform
HCL Technologies (HCL), a leading global technology company, today announced the release of Unica V12.1. Unica takes Precision [email protected] to the next level by effortlessly scaling...
Wrike delivers new solution to help marketers quickly adjust to an ever-changing market
Work management platform Wrike today announced key enhancements to Wrike for Marketers. With the new Wrike for Marketers Performance , Wrike brings together work management...
Selligent Cortex Expands to Deliver AI-Powered Content Recommendations
Selligent, the intelligent omnichannel marketing and experience cloud platform, today announced the addition of a text-based algorithm as part of the Smart Content functionality within...
You & Mr Jones joins investment group buying into award-winning brandtech start-up Good-Loop
You & Mr Jones, the brandtech group founded by former Havas chief executive David Jones, has invested in ethical video startup Good-Loop. The UK-based firm...