Are UK businesses ready for the cookieless future?
Written by Amandine Servain, VP Global Demand Generation, Cheetah Digital As browsers, such as Google, cement their plans to comprehensively curtail third-party cookie tracking, and...
What to do to promote a YouTube channel for a brand
YouTube is a place where almost all people of the world come to watch interesting content. Since its inception, this platform has become an indispensable...
Ad Insertion Platform Partners with Veset to Deliver Complete Cloud-based Workflows for Ingest, SSAI and Playout
Ad Insertion Platform (AIP) and UK-based Veset are partnering to give broadcasters, rightsholders and content owners a way to seamlessly deliver ad-supported video content to multiple platforms. Thanks...
90% of Marketers Prioritise Technology Above All Else, Yet Almost Half Still Feel Overwhelmed By It
Over 30% of marketers have already adopted simplification technologies, and Clevertouch’s simplification software Momentum can have marketers up and running in 30 minutes, cross platform....
From South East Asia to South Wales – Leadsopedia set to disrupt £100 Bn B2B data market
A Welsh entrepreneur has packed up his successful data business in the Philippines and is bringing it and his family home to Wales. Martin Woodbridge...
Mapp updates its Insight-led Customer Experience Platform
Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing...
HCL Technologies Launches X to Power World-Class Digital Engagement for Global Consumer Brands
Unified marketing platform drives brand loyalty and improves audience conversions through richer content delivery HCL Technologies (HCL), a leading global technology company, has launched a...
Workbooks Survey Reveals Digital Transformation is the Biggest Challenge for 1 in 5 SMEs
Workbooks, rated number one CRM for customer satisfaction by G2, has published its CRM State of the Market 2021 Report. The annual study of 200...
How Castorama Future proofed its customer loyalty program against the death of third-party cookie
By leveraging Cheetah Digital, the leading European DIY and decoration retailer can rapidly scale 180 million customer emails per year, with a conversion rate of...
70% of marketers embrace tech for post-pandemic success, but lack the required technical skills
New Clevertouch Marketing survey reveals that marketers are on average overwhelmed by the marketing technology at their disposal. 40% of marketing technology is simply not...
