Are you due to attend an exhibition? Maybe you want to attract new clients but don’t quite know where to get started. Either way, if this sounds like you then there are a few things you can do to make your exhibition stand out from the crowd. If you follow this guide then you should find that you can take things to the next level.
Contact Attendees
The first thing you need to do is ask your show organisers for a full list of everyone who may be attending the event. Make sure that you create a buzz about your brand and that you do this a few weeks before the exhibition starts. You can then send people a personalised email to see if they would like to have a meeting with you. When you have done this, send them a friendly email a few days before the show. Mention any giveaways you might be having or any competitions you may be hosting.
If you can do this then you will be able to encourage people to stop by which is great, to say the least. Mention any giveaways or competitions you might be hosting. Stand activities are also great as you can host them with your stand. The great thing about doing this is that it creates an exciting environment while encouraging visitors to stop by. If you are finding it hard to get your event off the ground then one thing you can do is hire an events recruitment agency like We Are Massive.
They have a team of brand ambassadors and hospitality staff, so you can count on them to exceed expectations. The company has worked with big names such as Nike and Adidas, their experience is wide, therefore you’re sure to get the best possible team for your event.
Remember your Clients
You should never assume that your clients are going to come and visit you. You have to remember that they have limited time, so you need to make it worth their while. One way for you to do this would be for you to give things away. It’s highly likely that their bags will be full of pens and other gadgets, so they will probably end up in the bin after the show. If you want to stop this then give them something of use, such as a phone charger or even a reusable coffee mug. You might also want to look at giving your clients something that will make them feel valued too. If you can do this then you will surely get the result you are going for.
Promote Before the Show
Marketing begins before the show and it can make a huge difference to your visitors. Join in the conversation and also make sure that you use some official hashtags if you can. By doing this, you can then make sure that you are engaging with your customers and that you stand out from the crowd properly. If your stand has a number of interactive options then push this as much as you can. Cold refreshments, hot beverages and even freebies should be given out too. A lot of attendees will plan their day ahead of time, so it is up to you to make sure that you show up and that you are in front of them.
Reward your Staff
Booth staffing is super important and it really can change your entire exhibition experience. At the end of the day, you have to convey the right impression for your company and you also need to be friendly and confident. Consider rewarding your staff for doing well as this will help you to stay energetic and driven throughout the day. You might also want to run friendly competitions for your staff. Give a prize to whoever gets you the most leads. It may also be worth giving them a voucher for all of their hard work. If you do this then you are bound to see an improvement overall.
Sometimes, building a buzz can overwhelm your visitors. Attendees are constantly being bombarded with marketing messages and even sales pitches. It is more than possible for you to attract visitors to your stand if you can provide a bit of a laid-back experience and if you can keep things simple. You also need to keep things like this in account when the time comes for you to host your event. If you can do this then you can give people the space that they need and they can also give you the chance to appeal to your audience in a whole new way.
Photo by Luis Quintero at Pexels
