Streamlabs, a leading provider of live streaming tools and brand of Logitech (SIX: LOGN) (NASDAQ: LOGI), today launched a unique integration with TikTok LIVE to promote easy streaming to TikTok. Streamlabs now enables creators to go live on TikTok and customise their streams from one convenient place.
Now, users can stream directly through Streamlabs Desktop without needing a stream key. Users can apply for stream access to their account to go live with Streamlabs by logging into Streamlabs Desktop or Mobile using their TikTok account. With this partnership, Streamlabs establishes a deeper collaboration between the platforms, making it easier than ever for creators to reach new audiences and cultivate their fan communities on TikTok. As the creator economy grows increasingly competitive, expansion of reach ‒ significantly to rapidly growing platforms like TikTok, will be critical to content creators’ success.
“TikTok is more than just a platform: it’s a culture-maker and the primary platform of a generation. Today’s integration marks a significant development in our partnership with TikTok as they continue their growth into gaming and live streaming,” said Ashray Urs, Head of Product at Streamlabs. “We believe this will have a massive impact on how streamers who game broadcast to TikTok, making it easier than ever for even more creators to get started.”
This marks the latest addition to Streamlabs’ growing arsenal of successful tools for content creation on TikTok, such as the powerful Cross Clip editor, which launched a mobile version last year. Seamless streaming to TikTok adds a powerful new avenue to Streamlabs’ industry-leading Multistream feature, letting users go live simultaneously across multiple platforms to engage their full audience simultaneously. To enhance the experience, Multistream harmonises with the Dual Output functionality, allowing users to create and share horizontal and vertical resolutions simultaneously while streaming or recording using Streamlabs Desktop. Desktop users can also enable Multistreaming, so they can go live on TikTok at the same time they’re streaming to their other platforms of choice, maximising the potential for audience engagement.
“We are excited to bring this collaboration to life with Streamlabs as it empowers TikTok to continue our mission to inspire creativity and bring joy to the #GamingonTikTok community,” said Chris Castagnetto, Gaming Business Development at TikTok “We look forward to tuning in LIVE to more community driven gaming experiences thanks to this partnership.”
Integrating with TikTok is the next step in Streamlabs’ continuous journey to help creators expand their audiences. In 2023, the company unveiled an AI-powered Podcast Editor for the premium Streamlabs Ultra suite. The Podcast Editor, endorsed by highly prolific creators like Rhett & Link, helps users quickly record and edit their video and audio content with easy text-based editing.
