Did you know that tech start-ups have the highest failure rate of any industry? Not meaning to scare you, but this is the cold, hard truth. However, that doesn’t necessarily mean that your tech start-up is going to fail.
When marketing a tech business, you need to focus on short- and long-term strategies, as these will give you the best chance of surviving the first precarious six months of business. Here are five tried and tested marketing techniques for tech start-ups, with options to suit all budgets.
- Content marketing
If you want to drive traffic to your website, content creation is the way to go. An essential part of inbound marketing, creating quality content can work wonders for attracting your target audience and boosting your overall brand awareness.
You can create different forms of content, including videos, blogs, podcasts, eBooks, and newsletters.
- Email marketing
Email marketing is often overlooked in favour of more visually appealing forms of digital marketing, but it remains one of the most cost-effective solutions available.
If you currently do not have a lot of email subscribers, there are several ways that you can attract more, such as asking readers to sign up at the end of each blog post, including an email address field in your Contact Us form, and offering incentives on social media.
- Promotional products
Both of the above are forms of digital marketing, which is what you might expect in terms of strategies for a tech company. However, do not underestimate the power of tangible marketing solutions such as promotional products.
For example, customized hoodies, t-shirts, and hats can all be incredibly effective at getting your brand out there, especially at trade shows and industry events. Make sure you pick a supplier that offers high-quality garments as you don’t want your brand name associated with an inferior product.
You may also want to create high-quality signage for your business to attract customers to your shop or your stand, for example, with the use of a reputable laser wood engraver which helps you create on-demand stand-out signs that are guaranteed to put you on the map.
- Social media marketing
Social media marketing is an extremely effective strategy for any tech business, helping you to widen your reach and actively engage with your customers. However, many businesses do not succeed with this type of marketing due to too much focus on selling and not enough on offering helpful information.
Make sure you choose the social media platforms that your target audience enjoys using regularly and use keywords and hashtags to build communities and get into conversations.
- Pay-per-click advertising
If you want to create leads quickly, pay-per-click advertising can be helpful. Although this type of marketing is not always suited to new businesses, as it can be tough to compete with larger, more established brands, it can be effective if used correctly.
Make sure you have a set budget for PPC advertising, as it is all too easy to get carried away, and always use relevant keywords in your ads.
