Fabacus, a data-as-a-service technology company for retail and licensing, today announces its partnership with Universal Products & Experiences (UP&E), the global consumer products and theme park merchandise division of NBCUniversal. This strategic collaboration sees Fabacus’ proprietary Xelacore technology being made available to UP&E’s partners in an effort to support their Environmental Social Governance (ESG) strategies in response to developing legislation around the world.
As part of wider global digital transformation and a focus on traceability, the introduction of Xelacore to create official digital registers will provide comprehensive data insights to enhance product visibility globally, empowering UP&E and its partners to navigate the evolving retail landscape, in line with forthcoming ESG reporting requirements already taking shape within the EU.
The digital catalogue benefits licensees, retailers and CPG partners by creating a master reference point for licensed products, allowing products to be authenticated and discovered more easily, driving increased sales and brand protection.
Andrew Xeni, CEO and Founder of Fabacus, stated: “This collaboration represents an exciting adoption of our technology within the licensing space, giving UP&E and its partners the opportunity to gain deeper product visibility at a global scale, whilst unlocking new opportunities to stay ahead of the curve. We look forward to working with the UP&E team and their licensing and retail partners.”
