Kolsquare’s new Chrome extension allows you to search influencers on Instagram and TikTok and view their engagement rate, credibility score, demographics and more
Kolsquare, the leading influencer marketing intelligence platform, has just launched a new FREE Chrome extension that allows users to analyse influencer statistics on Instagram and TikTok directly from their browser.
The Kolsquare Chrome extension gives you a quick and easy way to see data about influencers, such as their audience demographic, credibility score and engagement rate – crucial stats for brands looking to find the right KOLs (Key Opinion
Leaders) for their marketing campaigns. The platform automatically references all KOL profiles with more than 5.000 followers in over 180 countries, providing granular and reliable insights in the evolution of a profile and the person’s engagement with their audiences.
“At Kolsquare, we know that it is essential for brands to work with authentic and relevant influencers for their campaigns,” says Katy Link, Head of Brand at Kolsquare. “In times when followers can easily be bought online and statistics can be twisted in your favour, it is important to verify if a profile is legit before committing to an often costly KOL endorsement. Our new Chrome extension makes it easier for brands to get the insights they need to make informed decisions about their influencer collaborations.”
The Kolsquare Chrome extension offers the following features:
- Influencer Profile Analysis: detailed insights into an influencer’s audience (including age, location, gender, and more), engagement, as well as their credibility score in one place.
- Key Metrics – essential metrics such as engagement rate, audience demographics, and credibility score.
- Influencer Comparison – compare multiple influencers’ stats to identify the best candidates for your campaigns.
- Data Export – Export influencer data to a CSV file for further analysis.
In addition, there are valuable insights about content creators, such as:
- Their engagement rates are automatically calculated
- The sociodemographic data of their audiences (age range, gender, etc.).
- The location of their audiences by city and country
- The credibility score of their audience. The tool evaluates profiles from 0 to 100, allowing users to select creators who reach their target audience
How does the tool measure user engagement?
The free tool examines the influencer’s most recent posts to evaluate the number of likes, comments, and shares they receive from their users. It calculates the engagement rate of their posts by dividing the total number of interactions (likes, comments, shares) by the number of followers and then multiplying by 100 to get the percentage.
In addition to engagement, it rates the quality of users’ comments and whether they seem authentic. The data is accessible for free and without limits with the new extension.
What is the Credibility Score?
Fake followers represent a growing problem for brands committed to finding the right partners. While authentic content and interactions with their community are essential to determine if a profile is legitimate, it is difficult to manually scan every profile before committing to a partnership, especially for brands that use influencer marketing at scale. With Kolsquare’s Credibility Score, you can see at a glance how many followers of a KOL can be considered real or suspicious. Generally, Kolsquare recommends considering profiles that score at least 70% for ‘real’ followers.
What is a good engagement rate on Instagram?
The percentage of engagement considered “good” on Instagram can vary depending on different sources and types of accounts. However, a healthy engagement range is between 3% and 6%. This means that on average, around 3% to 6% of followers are expected to engage with content through likes, comments, shares, etc.
Contact us if you are interested in interviewing anyone from Kolsquare about the new Chrome extension or anything else related to influencer marketing. We’re happy to pull up data for features and news articles.
Click here to download the Chrome extension – https://www.kolsquare.com/en/products/chrome-extension
