The business environment of today is a fast paced one, and technology is a critical driver when it comes to success. However, there are many businesses that find their progress hampered by what they perceive as software solutions that are inadequate for their needs. It may be that they have invested in the business of software solutions only to be disappointed when the result has been that projects have taken too long, not hit the mark or have failed to deliver the necessary growth. Many growing businesses face this same common challenge.
Failure in the real world
Take for example the real world failure of Blockbuster, a video rental giant who failed to invest in the right software solutions and digital strategy. These were choices which ultimately resulted in their demise at the hands of online streaming services.
Kodak is another example. Whilst they did invent the first digital camera, they did not make the right investments into software and technology, and this lost them a valuable market position.
Why is bespoke software so important?
The uniqueness of a business is its strength. Those solutions that are off-the-shelf can hamper the ability to be innovative and excel at what you do. Bespoke software solutions that have been carefully designed to your individual and specific needs and can make sure that the technology you have aligns with your business processes in order to enhance your efficiency and foster growth.
What do successful businesses need?
Typically there are three key elements to any top-performing business:
- Great digital engagement – Customer preference is for seamless digital interactions over the need to speak to a call centre. When you offer a robust digital solution, this can increase customer satisfaction and loyalty.
- Back office operations that are efficient – The right software solutions can help to streamline operations, allowing staff to be more productive and reducing the need to over hire. This efficiency can be seen in higher profit margins and cost savings.
- Reinvestment in growth – Digital engagement together with operational efficiency can help businesses to reinvest their profits for future growth and innovation.
What should businesses consider when looking at bespoke solutions?
Taking those first steps on a software development journey can be daunting and careful planning and strategic thinking are necessary. Businesses should:
- Identify any business challenges – It’s important to look at any problems your business is facing and see where off-the-shelf software isn’t working for your company. This will help you to identify what it is that you need.
- Evaluate possible solutions – Think about the advantages that bespoke software solutions may offer your company and evaluate those areas that could be enhanced.
- Find the right company to help you create your bespoke solution – A reliable company with many years of experience will understand how to interpret your needs and wants for a software solution. They will be able to offer advice on what can be done and use their expertise to create the best bespoke software for you.
A bespoke software solution will go a long way towards helping your business to be the best that it can be however it is also important to consider investing in your staff. A great software solution is only as good as those who are using it and if your staff are not fully conversant with the software, they may not be using it to its full potential. All too often, this is what can lead to a business believing that the bespoke software solution wasn’t the right solution for their needs, and this simply isn’t the case.
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