New tool provides in-depth data insights to help multi-location businesses measure local marketing success, make data-driven decisions, and boost business performance
Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, today announced the launch of Advanced Analytics, a comprehensive, user-friendly analytics tool that provides businesses in-depth insights on how customers find, experience and interact with their business locations online and around the world.
Building on Uberall’s core suite of solutions – which enable multi-location brands to easily manage ‘Near Me’ customer engagement on online listings, reviews and social media for each of their locations – Advanced Analytics provides full oversight over the impact of location marketing campaigns and enables businesses to take meaningful action based on concrete data.
This one-of-a-kind performance tool centralises and transforms complex data into easy-to-understand visuals that directly tie to location-specific business objectives. Advanced Analytics gives businesses a birds-eye view of areas of strength, or those in need of improvement, by enabling them to analyse conversion metrics on impressions, clicks, and online review ratings. Thus, empowering multi-location businesses to make data-driven decisions based on a wide range of performance intelligence, whether it’s by country, region, or individual location.
Advanced Analytics also allows users to apply comprehensive filters such as time, region, or type of location (e.g. full service or express), and compare results year-on-year. With these in-depth insights, businesses can build the best strategies for their business operations and boost the performance of specific locations or regions, and implement targeted action plans on a regional level. Advanced Analytics further allows businesses to prove assumptions and demonstrate the success of marketing strategies.
“Advanced Analytics is a single tool that measures brand performance along the entire customer journey,” said Florian Hübner, co-founder and CEO, Uberall. “Finally, businesses can fully understand customers’ experience with their brand at each and every location from one central tool, enabling them to take complete control of their location marketing efforts and measure the value of their campaigns.”
“Advanced Analytics enables us to verify our forecasts and accurately measure the performance of our sites. Thanks to the ease of use and presentation of basic data, we can make particularly precise decisions for our companies. This enables us to support the local branches in their web-to-store conversions and prove that the marketing activities we carry out are worthwhile. The figures speak for themselves!” said Harris Bengue, Head of Digital Marketing, SGS.
Advanced Analytics is available now to Uberall global location marketing platform users. Find out more at https://uberall.com/en-gb/products/advanced-analytics
