When marketing for your care home it’s important to ensure you’re engaging your prospective residents and their families in the most effective way possible, to best increase your chances of a move-in.
There are many ways you can go about achieving this, but the best method is to incorporate call tracking software into your care home.
Read on to learn what call tracking software is and why it’s the best tool to use for your care home marketing.
For further information on the best software available, visit Mediahawk’s call tracking services.
What is call tracking software?
Call tracking software is a valuable business tool that gives you extensive analytics for all your prospect calls, and allows you to analyse the levels of engagement across the entirety of your marketing.
Your software reveals detailed information to help you evaluate every aspect of your prospect calls. These metrics can include things such as – calls generated from your pay per click (PPC) activity, marketing sources delivering inbound enquiries, and relevant keywords mentioned in calls.
Using this, you’ll have full visibility over your prospect calls and can see exactly how each caller is interacting with your care home marketing.
On top of this, you’ll also receive a range of insights and reports that enable you to analyse engagement across your entire care home marketing. This data is perfect for helping you create journey maps for your prospects.
This way, you’ll be able to see every touchpoint that your prospects visit in their customer journey, before, during, and after they call – as well as the visits of those who don’t call.
You’ll have a full view of every marketing campaign across all of your channels, giving you the best way to monitor, adapt, and analyse every aspect of your marketing performance.
How can call tracking benefit your care home marketing?
Call tracking can be highly beneficial for your care home marketing in a wide range of ways, including, but not limited to:
- Tracking your most valuable leads
With call tracking software’s insights and reports, you can easily track your care home’s most valuable leads to see where they’re being generated and how effectively they’re converting to move-ins.
When viewing the journeys of every prospect through your marketing, you’ll see which of your enquiries are most valuable to your care home. These are leads that are most likely to convert to a move-in.
You can then track where these leads are coming from, the exact touchpoints they visit and through which marketing channels they’ve travelled – such as those who complete a move-in after a call, for example.
With that, you’ll know which of your marketing activities are the source of your most valuable leads. You can then focus on developing these areas of your marketing to further boost leads and move-ins.
- Creating more engaging content
You can also use call tracking software to create more engaging content for your care home marketing, so prospective residents and their families become more likely to interact, and potentially move in.
The software’s insights and reports will reveal which of your marketing activities are generating the highest number of leads and move-ins for your care home.
Once you’ve established this, you can then analyse the type of content within each of these activities, to see what makes them so engaging for prospects – for example, it could be the presence of a call to action.
As a result, you can then replicate this content when creating new marketing activities, so they’re equally as successful at driving prospect engagement for your care home.
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Care home marketing can be complex, but with the expert assistance of call tracking software, you’ll have all you need to significantly boost your care home conversions to new heights.
