The IT industry is undergoing rapid change. To keep pace with changing and advancing technology, cybersecurity is also undergoing a significant transformation. The Channel plays a pivotal role in matching cutting-edge cybersecurity solutions to its end users’ security needs.
However, connecting businesses with relevant, sophisticated cybersecurity solutions requires an understanding of the evolving threat landscape and the concerns plaguing end users. By keeping a watch over the developments in the industry, the Channel can effectively tailor its offerings to ensure robust security measures.
The new frontier: Emerging technologies and demands in cybersecurity
The cybersecurity landscape is evolving fast, driven by the emergence of new technology, and mobile working demands which have especially heightened post-pandemic. These changes could reshape not only the way we interact with technology, but also how we safeguard our devices and infrastructure against new types of cyberthreats.
Some of the prominent technology rising in popularity includes AI and ML, which are being leveraged to analyse massive datasets, identify patterns, and detect anomalies that may indicate cyber threats. Other new considerations include blockchain technology, suitable for securing data integrity, supply chain transactions, and digital identities, as well as 5G security for high speed, mobile data, and protection across complex networks of connected Internet of Things (IoT) devices.
The demands in cybersecurity reflect these evolving uses of tech and their use to create advanced cyber threats. Organisations are increasingly seeking solutions that encompass zero-trust principles, leveraging AI and machine learning for proactive threat detection as cyberattackers attempt to use them for attack vectors. The development of cybersecurity solutions falls to the providers, but even the very best software can be weakened by human error. As such, with increasingly complex threats and solutions, cybersecurity strategy and education also becomes integral to businesses.
Patrick Burgess, co-founder and CEO of Nutbourne and a member of CompTIA, agrees: “We are seeing a huge demand for wider strategy and education. Businesses have become increasingly aware of the need to do something since the pandemic, but they aren’t sure what!
“They need trusted partners to guide them in the right direction as fast as possible within the budgets they have. The irony is that getting the basics right doesn’t cost a huge amount. But clients don’t know what they need to do, and they have other day-to-day priorities within their business.. They want the problem to go away. We need to teach them that it won’t – but we can help them reduce the risks.”
The Channel can play a vital role in providing education and strategic guidance to its end users through various proactive approaches. Organising workshops and webinars focused on cybersecurity best practices, emerging threats, and strategic planning can empower end users with valuable insights, and help connect customers with ideal solutions.
These sessions can cover topics such as secure remote work, data protection, incident response planning, and regulatory compliance. Moreover, tailored training programs that address the specific needs and challenges of individual organisations can be developed. These programs could include hands-on simulations, role-based training, and practical exercises to enhance participants’ understanding of cybersecurity strategies.
By adopting a holistic approach that combines cybersecurity technology technology solutions, including education, practical training, and strategic consultation, the Channel can empower end users to proactively address cybersecurity challenges and develop robust strategies that align with their business objectives and risk tolerance.
Common end-user concerns for Channel resellers
While taking into account emerging technologies and demands is significant for the Channel, it is crucial that it acknowledges the security challenges that end users face, to provide effective and relevant cybersecurity solutions.
The rising frequency of ransomware and malware attacks has left end users vulnerable to data breaches and extortion, and are one of the most dreaded attacks.. Cybercriminals have refined ransomware tactics, locking users out of their own data. Under the threat of data exposure, and without access to critical files, many victims feel pressured to pay exorbitant sums to recover their property. The evolving tactics employed by cybercriminals have underscored the pressing need for proactive measures and digital defences.
To thwart the devastating impact of ransomware attacks, the Channel can offer end users cutting-edge backup and recovery solutions with their cybersecurity solutions. These encompass continuous data backup, secure storage, and rapid restoration mechanisms. By implementing these solutions, organisations can swiftly recover encrypted data and maintain operational continuity, rendering ransom demands ineffectual.
Another key challenge that end users face is regulatory compliance. Navigating complex cybersecurity regulations can be daunting for businesses. Data protection regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), impose stringent requirements on how personal data is collected, processed, and stored. Achieving compliance often involves substantial changes to data handling practices.
To help tackle this, Channel resellers should implement training to guide end users through compliance requirements and offer solutions that ensure data privacy and regulatory adherence.
Finally, supply chain vulnerabilities have also become a significant concern for end users. Modern organisations operate within complex and interconnected ecosystems where various components, services, and technologies are sourced from third-party vendors. This interconnectedness increases the potential attack surface and provides cybercriminals with multiple entry points to exploit.
Channel resellers can assist by conducting comprehensive risk assessments of third-party vendors to evaluate their cybersecurity practices, identify vulnerabilities, and gauge their overall security posture. Performing regular security audits of vendors’ systems, processes, and technologies can also help uncover potential weaknesses and ensure that vendors adhere to best practices.
John Fisher, another CompTIA member and Managing Director of Westway IT, underscores this point, stating, “Cybersecurity has a complexity and fluidity that is hard to always grasp. Issues that you think may not affect you directly can have impact elsewhere in your supply chain. Having sight of the latest threat intelligence helps, as does having community driven solutions and advice on how to better protect your business”.
“Trying to tread the path alone is not easy, especially when we need so many layers these days to offer a good level of protection, and trying to educate clients on the real need to improve their security.
Collaborative problem solving to unlock Channel growth
By harnessing emerging technologies, understanding end user concerns, and working collaboratively to educate their customers, the Channel can serve as a guiding light, providing the necessary solutions and support to fortify digital defences. As the digital realm continues to expand, the partnership between the Channel and end users will undoubtedly play a pivotal role in shaping a more secure and resilient digital future.
