In the latest tech-focused episode of The Home Stretch podcast, host Ben Sellers, Co-Founder of Starberry and Brand Director at nurtur.tech, is joined by Heather Staff, Co-Founder of Street Group, to delve into the innovative tech solutions driving the property sector forward.
In this captivating episode, Staff shares her journey into proptech, revealing the genesis of Street Group and its evolution into a pioneering force in the market. Drawing on her background in accounting and her family’s deep-rooted ties to the property sector, Staff recounts how Street Group identified a crucial need for modern, consumer-focused technology within estate agencies, leading to the development of street.co.uk.
Listeners gain valuable insights into the cutting-edge technology integrated within the Street platform, including an advanced booking engine, agent-facing and consumer-facing apps, and comprehensive data insights. Staff highlights Street’s commitment to empowering agents with cutting edge technology that vastly improves their own productivity, while delivering a flawless digital experience for vendors and buyers alike. “Sometimes people can get confused between the difference between an app and mobile-first. An app enables you to send a push notification, so if you want to get somebody to do something, a push notification is the 2024 way of doing that. For example, if a vendor receives a push notification that says, ‘viewing request on Thursday at 9am, click yes to confirm’, you know 99% of the time a vendor will do that on the app,” Staff comments.
The conversation extends beyond technology to encompass the importance of company culture in fostering innovation and excellence. Staff emphasises Street Group’s dedication to cultivating a positive work environment where values such as fun and exceptional results drive every decision.
Artificial Intelligence (AI) emerges as a pivotal topic, with Sellers and Staff discussing the transformative impact of AI on property technology. Staff reveals Street Group’s pioneering efforts in implementing machine learning and AI-powered solutions, such as predictive analytics for property listings and AI-generated emails.
“We have had a data team here since the inception of the business, they said we should be implementing some machine learning in our technology and initially that was to predict which properties were going to come to the market. This tool is learning every day to this day, so it just gets better and better. We also do image recognition, and we were the first CRM to get AI property descriptions and emails – around 80% of all emails in Street are written by AI,” she adds.
nurtur.tech has recently completed a deep integration between their email marketing and automation platform from BriefYourMarket and Street, allowing customers to dynamically create nurture journeys to sellers and landlords whilst sending property updates to active buyers and tenants. Sellers describes the service from nurtur as, “Your sales and marketing powerhouse. An integrated ecosystem that lets you control the tools your business needs to compete.”
Looking ahead, Staff hints at Street Group’s relentless pursuit of innovation, emphasising their agile approach to product development. She comments, “We move quickly. We are innovators. Most other CRMs release upgrades every six months, we release a new version of Street 25 times a day. We are continuing to invest massively in our products, and I genuinely think Street is the only CRM that is geared up to service the changing consumer expectations.”
To hear this conversation in full and find out more about Street.co.uk and how their technology is streets ahead, visit The Home Stretch podcast.
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nurtur.group
nurtur.group delivers technology services to the property industry through brands such as The Property Jungle, LeadPro, BriefYourMarket and Starberry, a digital lead generation powerhouse, its membership organisation, The Guild of Property Professionals, and its global premium estate agency brand Fine & Country.
