Berlin, 16th October 2024
A leading digital agency is launching its cutting-edge AI-powered training simulator, COSMART AVA, at the 14th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit in Berlin. COSMART AVA is designed to address a major challenge in the pharmaceutical industry: enhancing the effectiveness of medical representatives (MRs) in a highly competitive and regulated environment.
Medical representatives face challenges such as delivering complex medical information and overcoming objections during brief interactions with busy healthcare professionals (HCPs). These challenges can significantly affect sales performance and revenue.
AVA: The AI-Powered Solution for Commercial Excellence
COSMART AVA is part of Vivanti’s COSMART suite, a collection of AI-driven tools designed to drive commercial excellence.
AVA equips medical representatives with essential skills, including the ability to communicate critical product knowledge, handle objections, and deliver key messages effectively during their limited time with healthcare professionals. Using COSMART AVA, MRs will be better prepared to engage HCPs, build stronger relationships, and ultimately, drive improved sales performance.
Benefits for Commercial Excellence Managers:
- Pharma-Driven Training Library: Ensures simulations aligns with the company’s protocols and product knowledge, leading to more consistent messaging and strategy execution across the team.
- Customisable Training Scenarios: Managers can tailor scenarios to target specific training needs, as well as levels of difficulty – ensuring that the simulation is relevant and effective for their team’s development.
- Product Portfolio Management: Allows managers to keep field force materials up-to-date with the latest product information, ensuring MRs are always prepared with accurate details.
- Performance Transparency: AVA’s robust analytics provide Commercial Excellence Managers with real-time insights into MR performance, enabling data-driven decisions to enhance training and field effectiveness.
Benefits for Medical Representatives (MRs):
- Dynamic Interaction: AVA’s ability to adjust its behaviour based on MR performance creates an engaging, real-world training environment that enhances learning.
- Customisable Scenarios: Tailored training scenarios allow MRs to practice in situations that are directly relevant to their specific field, making the training highly applicable and effective.
- Emotional Intelligence Training: Developing emotional intelligence helps MRs improve their interactions with healthcare professionals, leading to more successful engagements.
- Impactful Communication Feedback: Immediate, actionable feedback on communication techniques empowers MRs to refine their approach and improve their persuasive skills.
Impactful Results from Pilot
Vivanti’s pilot of COSMART AVA has yielded impressive results including:
- Memorisation of Visit Scenarios: MRs demonstrated a 58% improvement in their ability to remember details of their visit scenarios.
- Enhanced Product Knowledge: There was a 60% increase in MRs’ product knowledge, ensuring they are well-prepared to discuss and promote their products effectively.
- Improved Communication Skills: MRs experienced a 65% improvement in communication skills, enabling them to engage more persuasively and confidently with HCPs.
Market Debut and Welcoming Early Adopters
COSMART AVA will be debuted at the 14th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit in Berlin on 16th October 2024 – where the team will be showcasing the solution to industry leaders.
Vivanti is welcoming early adopters who wish to elevate their medical representatives’ training programmes. This opportunity allows industry leaders to integrate cutting-edge technology into their training programmes and set a new standard in MR preparedness within the COSMART framework.
Marina Hickson, Managing Director of Vivanti comments, ” As healthcare evolves, clear communication of complex medical information is more vital than ever. AVA, integrated with our COSMART suite, revolutionizes medical sales training by fostering meaningful interactions. It equips reps with both product knowledge and emotional intelligence to build insightful connections with healthcare professionals, leading to better outcomes. With AVA, we’re not just upgrading a tool – we’re transforming reps into trusted partners in healthcare, shaping the future of patient care.”
Vivanti has a speaker platform at the 14th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit, Berlin, at 10.10am on 16th October 2024. The team will unveil COSMART AVA and illustrate how this invaluable tool enhances sales force effectiveness and maximises training ROI through impactful healthcare interactions. Vivanti looks forward to introducing pharmaceutical colleagues to the advantages of COSMART AVA.
For more information please visit our website – https://vivanti.eu/, email – info@vivanti.eu or call +44 (0) 7471 179-024.
ENDS
For more information on Vivanti or to interview Managing Director, Marina Hickson or meet the team at the conference, please contact Caroline Beswick or Kathryn Hughes at Trinity PR on 0770 948 7960 or email caroline.beswick@trinitypr.co.uk.
About Vivanti
Vivanti is a leading provider of AI-powered commercial tools designed to improve pharmaceutical sales performance. Through its COSMART suite, Vivanti empowers medical representatives and their companies to achieve commercial excellence by optimizing training, customer engagement, and sales force effectiveness.
Offering innovative marketing and efficiency solutions, Vivanti’s integrated approach helps pharmaceutical, biotech, and healthcare organisations achieve tailored outcomes by enhancing engagement, streamlining operations, and elevating industry standards. With in-house proficiency in medical science, digital and AI innovations, and regulatory insights, Vivanti ensures that scientific excellence is effectively communicated and aligned with business objectives, driving impactful results.
Citations:
[1] https://intellek.io/blog/knowledge-retention/
[2] https://www.bizlibrary.com/blog/learning-methods/learning-retention-key-employee-training/
[3] https://www.educate-me.co/blog/knowledge-retention-strategies
[7] https://www.indegene.com/what-we-think/reports/understanding-science-behind-learning-retention
