Must Have Ideas Launches Revolutionary AI-Powered Shopping Channel on Freeview
British home solutions brand Must Have Ideas is proud to announce the launch of its innovative shopping channel on Freeview channel 96 on the 1st of August, marking a significant new chapter in its rapid growth and digital innovation.
Following a successful launch on Sky and Freesat in 2024, the move to Freeview represents a major expansion for the £65 million business, bringing its smart, problem-solving products to millions more homes across the UK.
To support this exciting new phase, TV personality Anthea Turner has joined the Must Have Ideas team, bringing her trademark warmth and credibility to the channel and helping connect with viewers across the UK.
Commenting on joining the team, Anthea added: “I’m delighted to be joining this innovative channel at such an exciting time. The multimillion-pound investment to bring Must Have Ideas to Freeview has opened up an incredible opportunity to bring engaging content and must-have products to a huge new audience across the UK!”
Described as the world’s first AI-powered shopping channel, the Must Have Ideas TV platform blends the convenience of live television with the intelligence of cutting-edge AI. While viewers will still see a dedicated team of human presenters, the technology behind the scenes uses AI to curate dynamic hourly programmes based on trending products, seasonal demand and even the weather.
Amy Knight Director and Co-Founder of Must Have Ideas commented on the move to Freeview, saying: “Launching a TV channel had always been an ambition of ours, but traditional broadcasting costs made it unfeasible. With the help of AI, we’ve created a live-feeling, responsive shopping channel without the usual overheads. It’s smart, nimble, and efficient, a complete game-changer in TV broadcasting. Freeview’s nationwide coverage gives us fantastic reach. We’re excited to sit alongside other premium brands on the UK’s leading free TV platform and bring our innovative products to even more customers.”
Already a commercial hit on Sky and Freesat, the channel has become a key driver of Must Have Ideas’ growth. Its reach on Freeview now opens the door to a vast new audience, particularly those who prefer the comfort of traditional television over browsing online.
The shopping channel has proven especially effective in engaging customers who may not spend much time online, offering a more relaxed, in-depth way to discover and shop Must Have Ideas’ range. Ideal for those who love problem-solving products but prefer not to scroll through social media or websites, it’s opened a new audience of shoppers to Must Have Ideas.
With its smart use of AI, warm presenter-led format, and dedication to practical, customer-loved products, Must Have Ideas on Freeview is set to become a household favourite.
