MAGEASY celebrates its European premiere at IFA and brings its US-acclaimed Apple accessories to the UK
London, August 19, 2025: MAGEASY, the California-based market leader in technical accessories for Apple products, is planning its official European debut at IFA 2025 in Berlin. MAGEASY, a staple for urban professionals in over 30 markets worldwide for the past five years, will present its wearable tech ecosystem at IFA, led by the Odyssey series. IFA visitors in Germany will be the first to experience MAGEASY’s comprehensive solutions, including the highly anticipated iPhone 17 accessories.
“We believe that accessories should reflect the personality of the wearer, even in everyday working life,” says Tim Chiang, director at MAGEASY. “Our accessories are designed to offer functional performance while also having a sophisticated, urban aesthetic that complements the lifestyle of our users—wherever they are.”
The Odyssey series: protection meets urban design
The focus of MAGEASY’s IFA presentation is the Odyssey series: The flagship line includes cases made of aviation-grade aluminum for the iPhone (including the iPhone 17), Apple Watch, and AirPods. The series embodies MAGEASY’s commitment to combining military-grade protection with urban design aesthetics, thus fitting into the wearable tech ecosystem. The term “military-grade” refers to the products’ particularly high resilience: for example, drop tests were carried out from heights of up to 8 meters for the Odyssey Ultra M iPhone Case to ensure that the devices remain protected and functional even after severe impacts and falls. All other cases from the Odyssey-series were drop tested from up to 6 meters.
Odyssey iPhone Cases (now including the iPhone 17):
The Odyssey Series—Ultra M, Strap M, and Stand M—combines military-grade drop protection (up to 8 meters) with a sleek, lightweight design. Built from aviation-grade aluminum alloy and fully MagSafe-compatible, these cases are at the core of the MAGEASY Wear System, offering smart functionality, modular tools, and seamless carry options for everyday use.
- Ultra M: The Center piece of the MAGEASY Wear System offers military-grade protection (up to 8m drop) with a 360 degrees rotating ring stand and Fidlock crossbody strap. All while its slim, hollow-frame design keeps it light and comfortable. Its four detachable eyelets offer fully customizable carry options, integrating easily into the user’s preferences and urban commutes.
- Strap M: Offers up to 6m drop protection with a wide 20mm crossbody strap and interchangeable shock-proof corners, including a hook corner for customizable attachment options. This keeps the phone secure and always within reach.
- Stand M: Is also certified for nearly 6 meter drop protection, the case includes a 15mm wrist strap and interchangeable corners for maximum security on the go, as well as a 360 degrees rotating ring stand.
Odyssey Apple Watch Cases: This 2-in-1 case, consisting of a combination of aviation-grade aluminum alloy and a soft TPU inner shell, offers uncompromising protection against scratches and impacts. At the same time, the Apple Watch’s premium finish is preserved. Raised edges protect the watch display, while the design allows for unrestricted wristband changes and wireless charging.
Odyssey AirPods Cases: With their durable dual-material design made from aviation-grade aluminum alloy and TPU, these cases offer improved shock absorption and a high-quality and robust appearance. A secure magnetic closure ensures quick access and protection, complemented by customizable attachment options such as a wrist strap or carabiner. A highlight is that the cases can be easily attached to MAGEASY bags and straps, seamlessly integrating into the carrying system.
Expansion of the ecosystem: MAGEASY Wear System and other solutions
The Odyssey series is part of MAGEASY’s comprehensive “Wear System,” which the company uses to expand a large part of the Apple ecosystem, from the iPhone to AirPods, through a uniform design language. This flexible system allows users to combine cases, straps, wristbands, and bags to create a unified wearable tech experience that integrates seamlessly into everyday commutes and daily working life. The all-in-one system seamlessly combines practical functionality, security, and hands-free comfort for modern professionals with style.
The key elements of the carrying system include:
- Innovative Crossbody Straps: In addition to other models, it includes the versatile Fidlock Utility Strap with its magnetic buckle and various fastening options, pressure-relieving straps in various widths, and an adaptable 2-in-1 strap and wrist strap. All straps feature practical hands-free usage, theft protection, and premium construction, and can be seamlessly combined with iPhone 17 cases. All products are made from skin-friendly, non-toxic OEKO-TEX certified materials.
- Functional Sacoches (Crossbody Bags): Both the 2L and the Phone Sacoche are made from water-repellent, robust materials (certain models including Cordura fabric) and offer clearly organized storage space for important items such as AirPods, keys, and passports. The Bun Satchel and the Flip Bucket Crossbody bag offer expandable storage space with multiple pockets and versatile carrying options—ideal for true globetrotters.
IFA 2025: Discover MAGEASY on-site
Mageasy invites media, retailers, and consumers to experience its innovative ecosystem firsthand at IFA 2025. This European premiere is also a great opportunity to connect with the MAGEASY team. MAGEASY will be located at IFA in Hall 7.2B, Booth 109.
Visitors will have the opportunity to:
- … discover one of the most comprehensive wearable tech systems for the Apple ecosystem, which stands out for its functional performance and technical precision.
- … meet representatives from MAGEASY to understand the brand’s strategic vision for the UK market and discuss potential partnerships.
About MAGEASY
Founded in Chino, California, in 2020, MAGEASY is a leading provider of accessories for Apple products. Its focus is on tech-heavy designs that make the daily lives of its users simpler and more efficient. The urban aesthetic of the products reflects a modern and mobile lifestyle while offering functional solutions for all product categories within the Apple portfolio. Behind every product design is a commitment to quality, innovation, style, and comfort, which seamlessly integrates into today’s connected world.
For more information, visit the MAGEASY Amazon Store-front, website, Instagram and YouTube.
