October 1, 2025

Patchworks helps fashion brand Mauvais mitigate US tariff chaos in just 14 days

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With new US tariffs hitting retailers, British fashion brand MAUVAIS has been able to keep trading compliantly and soften the cost impact thanks to a rapid integration delivered by leading iPaas provider Patchworks and its partner Cogent2.

The new US De minimis rules mean orders under $800 are no longer automatically exempt from duties. A $100 order could now incur an additional $30–50 in costs, according to retail experts.

To minimise the effect, MAUVAIS used its US entity and adopted a transfer pricing model, advised by US tax lawyers. This allows goods to be sold to the US subsidiary at a lower transfer price before being sold to American customers, so duties are charged on the lower value.

But making that work in practice required new system integrations. Jordan Jones, CEO of MAUVAIS, even put out a LinkedIn call at the beginning of August asking if anyone could connect Shopify and Mintsoft within 14 days to support the model.

Patchworks answered the call, and its partner Cogent2 delivered the integration in only 14 days. As a result, MAUVAIS went live in the US in time for tariff day, with compliant invoices and pricing in place.

Jordan Jones, CEO of Mauvais, said:

“We needed a solution quickly to keep selling in the US under the new tariff rules. Thanks to Patchworks and Cogent2, we were live within 14 days and trading compliantly. The impact hasn’t gone away – our polos and trousers have risen from $65 to $75 – but it’s far less than it could have been. Many retailers won’t be able to move this fast.”

Jim Herbert, CEO of Patchworks, said:

“Tariffs and global events can create sudden shocks that leave retailers exposed. The brands that thrive are those that can move quickly to adjust their systems and pricing. MAUVAIS is a great example of how Patchworks helps retailers respond fast, stay compliant, and keep trading with confidence, even in the face of disruptive changes.”

Patchworks didn’t change US tax law – but the market leading integration software and wide partner network made sure MAUVAIS’ chosen mitigation strategy actually worked in practice. The win was speed, compliance, and keeping prices under control.

For more information, visit: www.wearepatchworks.com