Dizplai Appoints Joe Edwards as Marketing Director to Strengthen Growth Strategy

Dizplai, the London-based strategic growth partner focused on redefining audience engagement, has appointed Joe Edwards as its new Marketing Director to help drive the company’s next phase of expansion.

With more than 25 years of experience across enterprise technology, sport and entertainment, Edwards has held senior marketing roles at major organisations including Adobe, Oracle, and Sage. He has also worked within the sports sector at the British Basketball League, Super League Triathlon and DAZN, collaborating with global organisations such as the NFL, European Handball Federation (EHF) and the International Basketball Federation (FIBA).

At Dizplai, Edwards will lead efforts to strengthen the company’s brand positioning, expand market reach, and support the continued development of its proprietary platform, which helps broadcasters, publishers, brands and creators turn passive audiences into active communities.

Ed Abis, CEO of Dizplai, welcomed the appointment, saying:

“Joe’s track record of building brands that punch above their weight makes him an ideal match for Dizplai. His expertise at the intersection of fan engagement, cultural insight, and digital innovation will help us strengthen our profile and continue to redefine the value of attention.”

Commenting on his new role, Edwards said he was excited to contribute to Dizplai’s mission:

“Dizplai is at an exciting moment, bringing together consultancy, creativity, and technology to unlock the full value of audiences. I’m looking forward to helping the company grow its reach and show how participatory media and fan engagement can deliver real results for clients.”

Dizplai’s platform currently engages more than 100 million people every month, offering clients flexible commercial models designed to increase loyalty, revenue and long-term business growth.