PFSweb, Inc. (NASDAQ: PFSW), a global commerce services company, has appointed industry veteran Jim Butler as executive vice president and general manager of its LiveArea business unit, effective June 11, 2019.
Butler has more than 20 years of experience in technology and digital consulting, most recently serving as president of the connected communities consulting practice at Intersection, a company focused on bridging the digital and physical worlds to improve the experience of public places through technology. While at Intersection, Butler revived the consulting practice by introducing new operational procedures, implementing a new sales and account management approach and developing intellectual property to differentiate the company in the smart cities, mixed-use development space.
Prior to Intersection, Butler was president of Isobar, a full-service global digital consulting agency. During his tenure at Isobar, Butler was instrumental in helping grow the business through adding differentiating capabilities, actively selling and executing digital transformation strategies for key clients, along with implementing initiatives to improve company culture and employee utilisation. He was also a member of the global Isobar executive team, the Dentsu Aegis Network global leadership team and the Adobe Partner advisory board.
“Jim’s leadership and expertise in digital consulting will be a strong asset to our executive team as we further enhance LiveArea’s go-to-market strategy and sales approach to accelerate growth,” said Mike Willoughby, CEO of PFSweb. “We look forward to leveraging Jim’s extensive background in digital transformation strategies to expand LiveArea’s addressable market and build upon our sales pipeline.”
Butler commented on his appointment:
“LiveArea has created a truly unique platform for brands and retailers to provide their customers with innovative and differentiated shopping experiences. I look forward to utilising my background, experience and relationships to support the company’s growth strategy.”