The club has worked in collaboration with Rewards4 and its ticketing provider, SecuTix, to create an integrated and tailored loyalty programme which will reward Everton supporters when they purchase their Season Tickets, match tickets and official club memberships.
Tom Cowgill, Director and Co-Founder of Rewards4, said:
“Rewards4Football is the latest addition to our offering, and it is fantastic to be working with one of the biggest clubs in English football.
“Rewarding fans for their passion and loyalty has proved to be a compelling concept in all our sports-based rewards programmes, especially when it can be achieved so seamlessly with one of our exceptional integration partners, SecuTix.
“We pride ourselves on being able to deliver the best possible fan experience and working in partnership with SecuTix has enabled us to provide a fantastic platform for Everton to engage with and reward its loyal fanbase.”
Everton implemented its global SaaS ticketing and audience management platform from SecuTix in 2018, which has simplified the purchasing process and enhanced the experience for fans through the introduction of new technologies and integrations with best-in-class partners such as Rewards4.
David Hornby, SecuTix UK Managing Director, said:
“We’re thrilled to be able to deliver the integration of a programme such as Rewards4Football for Everton FC.
“The simplicity of this integration highlights the agility of the SecuTix platform, which is designed to link up with market-leading third-party providers so we can continually improve the fan experience and offer value on every purchase.”
The move sees Everton become the first Premier League team to partner with Rewards4Football, as the club continues to explore innovative ways to reward supporters for their loyalty.
They will be joining a number of other sports clubs and organisations, including fellow SecuTix clients Lancashire County Cricket Club and Saracens, who are all benefitting from Rewards4 programmes across different sports, with over two million members now making great savings.
As well as being able to collect points on their purchases with the club, Everton supporters will also be able to spend their points with Everton at the check-out stage as part or full payment, courtesy of the integration with the SecuTix platform.
Richard Kenyon, Director of Marketing, Communications and Community at Everton Football Club, said:
“We are continually looking for ways to reward the commitment of our loyal supporters and creating a rewards platform for our fans is something we’ve been working towards for some time”
“The opportunity to make savings on ticket purchases and membership packages will be fantastic for our fans and it made perfect sense to work with an award-winning platform for fan engagement, particularly one that is seamlessly integrated with our ticketing platform, SecuTix.
“We hope to be expanding the redemption offering in the near future to include Everton retail merchandise too.”
The programme will be FREE for all Everton supporters to use and enjoy, by signing up directly on the Rewards4Football website.