Latest News

Helping channel partners capitalise on cloud backup and DR opportunities

How iland has announced plans to expand it’s global channel programme to meet customer demand for cloud solutions

In today’s competitive business environment, more organisations are choosing secure cloud backup and disaster recovery to ensure they aren’t impacted by the financial and reputational damage associated with unexpected downtime. As a result, online backup and recovery is playing a huge role in budgets for hosted or cloud services, creating new business opportunities for the channel.

According to the Spiceworks 2020 Stater of IT annual report, IT budgets are rising as businesses replace outdated technology. More that 40 percent plan to increase their tech spending in 2020, up from 38 percent in 2019, including cloud technologies.

However, many in the channel community are struggling to transition to selling cloud and cloud-based services, switching from perpetual licences to a subscription-based business models Likewise, they are also struggling with a host of questions from customers, such as:

• How do I right-size my cloud-based resources to get the best technical and commercial solution?
• How do I ensure my workloads are compatible with your cloud-based services?
• Do I have enough bandwidth to utilise cloud services, and which location is going to provide the best experience?
• How much will the service cost per month and ad-hoc during testing and failover?

These are typical questions that customers ask when they venture into the cloud; and all are perfectly reasonable. But many channel partners struggle to accurately answer them. iland focuses on making this transition as easy as possible, both for partners and its customers, which has helped it create a fast growing base of partners around the world. Not only has this helped to grow its business, but it has also helped its partners grow their businesses too – so it is a win: win for all.

With this goal in mind, iland recently expanded its global channel sales programme to address substantial partner growth and customer demand for its secure cloud backup, infrastructure and disaster recovery solutions, globally. The new iland channel programme includes a new partner portal to provide partners with centralised and convenient access to the tools and resources that make education and enablement simple and stress-free.

The partner portal helps train and enable resellers through a customisable single source for courses, certifications and marketing toolkits. It is part of a broader effort to improve how iland works with partners to identify leads and close sales. iland is also enhancing the process for partners to register new deals including providing greater visibility into the sales pipeline.

The iland channel programme provides partners with three options: refer a customer to iland and collect recurring commissions; resell iland services; or include iland’s platform as a part of a larger service offering.

Elsewhere, iland is offering a complementary cloud assessment tool called Catalyst to help partners and customers plan and manage their data and workloads in the cloud. Catalyst enables customers to right-size their cloud resources by determining bandwidth and capacity needs when moving to the cloud for the first time or planning for future workloads and demands. Tools like Catalyst will make it easier for partners to bring on board new clients who want to move to the cloud for the first time or expand their relationship with existing cloud users who want to add new services and VMware workloads.

Elsewhere, iland is expanding its channel team and equipping its partners with the right resources to create their long-term, sustainable cloud practices.

iland has put a lot of effort into creating free, online training for partners with several courses available to educate partners about its solutions. This makes it easier for partners to find and qualify customers and close deals. Further, iland has marketing toolkits that provide them with the content they need to add cloud services to their offerings and include that information on their websites, in email campaigns and in social media.

As a result of expanding its efforts with the global partner community to reach enterprise customers, iland has more than doubled its annual channel revenue year over year.

Just as iland works to make it easy for VMware users to migrate to the cloud, iland wants to make it easy for partners to be successful and serve customers. The partner programme works hand in hand with its overarching channel and business strategies to protect businesses and power innovation. Working closely with VARs, MSPs, referral agents and master agents globally, the new iland channel programme features and services will greatly expand opportunities for partners around the world.

iland has been doing what it takes to help its partners protect their customers’ businesses, working alongside them, providing them with what they need to build a long-term and sustainable cloud practice. iland provides the tools and expertise to make the migration to the cloud safe, simple and painless, while helping partners open doors to new opportunities and creating new revenue sources with existing customers.