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Business Intelligence Pioneer AMPLYFI expands US presence with Deep Web Technologies Acquisition

Leading UK technology firm AMPLYFI recently completed the multi-million dollar purchase of Deep Web Technologies, a US-based company that pioneered deep web search. The move will combine Deep Web Technologies’ exceptional search capabilities with AMPLYFI’s machine learning and data analytics expertise. Alongside tripling its revenue over the past twelve months, the acquisition means AMPLYFI is set to continue the rapid growth that has defined the company since forming just five years ago.

Chris Ganje, CEO of AMPLYFI, says;

“We’ve never thought of ourselves as a start-up. We were always a global enterprise from day one and this acquisition is the coming together of two of the world’s most exciting forerunners in deep web data analytics. In the past five years, AMPLYFI has revolutionised business intelligence through our AI-powered analytics platforms. Now, with the added might of Deep Web Technologies, our global success is set to accelerate even faster.”

A deeper dive reveals hidden treasure

The internet, as most people know it, currently contains 6.6 billion websites. However, just like we now know that the universe is made up primarily of stuff we can’t see – so-called dark matter – the internet is predominantly made up of the Deep Web. Not to be confused with the infamous Dark Web, the Deep Web is fundamentally benign. It is however estimated to be 400-500 times larger than the aforementioned 6.6 billion websites indexed by Google – that’s around 96% of the actual internet that standard search engines do not access. That’s an awful lot of data that most people have next to no knowledge of and very limited access to.

Many forward thinking companies, from hedge funds to app developers, are now beginning to utilise this hidden data gold mine to vastly improve their business intelligence (BI). Deep Web Technologies’ bespoke search solutions unlock value from internal sources and the Deep Web. AMPLYFI’s machine learning and interrogation expertise now supercharges these capabilities to create arguably the most comprehensive deep BI data sets currently available. These enable the client to access open source documents, forecast emerging trends or disruptions, establish correlations and related topics, and then make better decisions driven off unbiased analysis.

Wielding this kind of search power is how AMPLYFI recently helped NatWest Bank to secure the prestigious Risk Credit Portfolio Manager of the Year Award. Their bespoke software allowed relationship managers to draw on a wealth of unstructured information from the Deep Web, providing them with unique intelligence on sectoral risks, trends, and opportunities. More than 600 people at the bank now regularly use it.

Abe Lederman, CEO of Deep Web Technologies said:

“For some time we’ve followed and been excited by the work that AMPLYFI has been doing – they are shaping the future of data analytics and business intelligence.” Between them AMPLYFI and Deep Web Technologies boast an impressive range of clients including RBS, Airbus, and BP, alongside Stanford University, Boeing, and the UN. When you combine these with a truly international team base, commercial proof points across every sector, and the ability to unlock internal data sets, AMPLYFI is setting the pace when it comes to business intelligence.