Work management platform Wrike today announced key enhancements to Wrike for Marketers. With the new Wrike for Marketers Performance , Wrike brings together work management and campaign performance in an unprecedented way with pre-built analytics dashboards, integrations, and automations. Marketing teams can easily track revenue at risk and the performance of high-stakes campaigns. Wrike for Marketers Performance connects campaign efforts with business results, a unique combination that delivers powerful insights teams need to make better decisions faster.
Marketing and Creative Teams Use Agile Methodologies to Quickly Adjust Priorities to Market Response
Creative teams often spend countless hours on administrative overhead and bookkeeping. Less time to manage projects means less time for strategy and creativity. Wrike for Marketing Performance provides pre-built Agile reports, which are needed for sprint analysis. Automation streamlines sprint planning and administrative overhead, eliminating the manual effort to support Agile.
“With Wrike for Marketing Performance, we have the platform we need to quickly adjust priorities and be more responsive to our stakeholders,” said Kim Cameron, Associate Director, Account Management for IHS Markit Creative Services. “The sprint monitoring dashboards make it easy to see what we should be focusing on and our progress through sprints at any moment, and we can adjust instantaneously to changing timelines and shifting priorities.”
Data Driven Campaign Management Combines Team and Campaign Performance Enabling Teams to Focus on Higher Impact Activities
Marketing teams run multiple overlapping campaigns with hundreds of activities across multiple marketing channels, products, languages, and audience segments. However, without a clear sense of what’s working and what isn’t, marketing executives find it challenging to make strategic decisions for their business. Wrike for Marketers Performance delivers easy-to-understand dashboards with rich data analytics designed to focus on campaign performance to help marketers make smart, data-driven decisions on where to spend their time. Integration with Salesforce makes it easy to pull campaign data directly into Wrike, helping executives quickly see the big picture on team and campaign performance while drilling down to troubleshoot problem areas.
“By tying how our teams are executing on plan with the performance of their campaigns, we can ensure our marketing effort has the biggest impact possible,” added Cameron. “Connecting Wrike with CRM, we can fine tune our strategy for the highest ROI.”
With Wrike for Marketers Performance, teams can utilise a centralised platform that makes their work more impactful and their lives more manageable. And businesses can unify the entire marketing and creative department across priorities and processes to supercharge the full marketing work life cycle.
“Business leaders understand the pressures of staying competitive, especially in challenging market conditions,” said Alexey Korotich, VP of Product Management at Wrike. “Wrike for Marketers Performance delivers the deeper analytics and automations that businesses require to help power their high-velocity, high-agility, results-driven marketing organisations.”