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AND Digital helps Northern businesses meet pandemic challenge with appointment of leading digital strategist

Digital enablement specialist, AND Digital, has bolstered its ambitious growth trajectory with the senior hire of industry expert Neil Lockwood as executive of their Halifax office.

This appointment represents a major coup for the growing organisation as it works to drive and develop the digital capability of local companies within West Yorkshire that are adapting to the impact of Covid-19.

For many enterprises the pandemic has illustrated the value of digital transformation as operational flexibility becomes essential for businesses to survive the ‘new normal’. With an increased presence at a localised level, AND Digital is well placed to support firms as they evolve to overcome these challenges.

The multi-million pound company focuses on both people and technology, empowering businesses to meet their digital goals by providing fast access to tech talent while working alongside in-house teams to speed up product development. Clients benefit from accelerated digital delivery combined with relevant, experiential up-skilling for their in-house teams.

Lockwood, an expert in applying agile, digital strategy, has worked most recently as Executive Director of Bloom (now merged with Jaywing), where he handled a senior client portfolio containing global brands including Twitter, ADT and Dominos. He will now lead a team of digital specialists focused on servicing local businesses in West Yorkshire. Lockwood aims to deliver strong commercial growth for AND Digital and exceptional commercial success for clients as many rapidly pivot their business model.

Lockwood said “West Yorkshire is still a growing digital economy full of ambitious companies. These are difficult times but challenges breed innovation and now, more than ever, digital technology is the future.

“AND Digital can accelerate the digital capabilities of these companies – from technology to product and people. AND is about people working together, to grow together and to be positively challenging.

“At our Halifax club we are using cutting-edge technology to help brands. AND has the agility and expertise to move quickly and work closely with client teams to give companies a competitive advantage delivered at pace. My objective is to drive the team forward and, simply, to do brilliant work for our clients.”

The increasing presence of AND Digital in the North of England underlines both its own achievements and the region’s reputation as a digital hub. Lockwood’s appointment adds to the 70 jobs that AND Digital have already generated throughout the district since expanding its London-based operation in 2017. Building upon the success of clubs in both Manchester and Leeds, which already work closely with established brands such as Covéa Insurance, Matalan and TalkTalk, AND Digital plans to continue recruiting in this region over the next 12 months to increase its offering in response to customer demand.

AND Digital Founder, Paramjit Uppal said “As the digital technology sector adapts to new operating conditions, Halifax is perfectly placed as part of AND Digital’s high-growth plan across our Northern Hub.

“Neil has a proven track record of leading markets to develop new innovative products, executing ground-breaking technological solutions and implementing high-success digital strategies with vigour. He is ideally suited to drive AND Digital’s robust expansion plans, and his wealth of expertise will benefit our clients across West Yorkshire as they shift their technology capacity and investments to digital platforms.”