Many organisations are realising the perils of password-based authentication, and are looking to modernise their security practices across the board to defend against phishing attacks and account takeovers. European resellers and distributors are uniquely positioned to educate these organisations and help them navigate the best path to upgrading their security practices and solutions.
To facilitate both education and access to hardware-backed authentication, Yubico, the leading provider of hardware authentication security keys, has launched a new channel partner programme for European resellers. With the introduction of three new classification tiers — Authorised, Certified, and Certified Gold — the Yubico Channel Partner Programme recognises existing reseller performance and equips the company’s broad network of partners to meet increasing demands for stronger account protection in European markets.
“Our channel partners have been crucial to Yubico’s success in Europe. We are continuing to develop our partner landscape and are working closely with the industry’s best resellers and service providers,” said Bettina Vahl, Sr. Channel Manager, EMEA, at Yubico. “The new partner programme is going to help us achieve our ambitious growth plans with our channel partners by providing even more resources to resellers to help them become real experts of Yubico’s technology.”
The Yubico Channel Partner programme is adapted to fit requirements for companies of all sizes and profiles, helping to simplify the onboarding process for new resellers and distributors. Based on performance, Yubico partners are classified in one of three tiers — Authorised, Certified and Certified Gold — with Certified Gold partners considered extensions of Yubico staff in terms of product knowledge and commitment to excellent customer experience. Respective tier-based benefits range from access to training materials and resources, dedicated company support, and co-marketing activities.
All reseller relationships are channelled through a local Value Added Distributor. In the UK and Ireland, Yubico’s distribution partner is Distology.
“Yubico’s new Partner programme will help our partners become better enabled and give them access to additional resources to ensure success. We are excited to promote the programme in order to reward our partners for their investment in Yubico,” said Hayley Roberts, CEO of Distology – Yubico’s distribution partner in the UK and Ireland.”