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Findomestic helps users find the banking product they need right from their email

Findomestic is a consumer credit company that has been in business since 1984, working responsibly towards its stakeholders to create shared value and foster mutual benefit. The company makes credit, savings, and insurance products available to families in accordance with its principles of responsibility and sustainability – all values that lie at the core of Findomestic’s choices.

Findomestic’s ultimate goal was to improve the performance of their emails as a conversion channel by providing an innovative user experience for generating leads. They saw the potential to differentiate their communications with dynamic email and identified AMP for email as the ideal solution.


Findomestic set out to create an experience that would allow the user to interact with their web systems and get back real time results based on their actions, all while providing a UX consistent with the Findomestic ecosystem.

The introduction of AMP for email allows recipients to interact with components within the email itself without ever leaving their inbox. This allows the user to choose the banking product they need right from their email.

Andrea Paci, UX Designer at Findomestic Banca commented:

AMP for email enabled us to provide a better experience for Findomestic users, making their experience both faster and more interactive. We’re still exploring new approaches to understand which content is the most effective, however we are already able to see significant improvements in all metrics.



AMP it is an entirely new way to interact with email, which enabled Findomestic to build an offer and provide a call to action directly within a single interface. Findomestic decided to adopt AMP for email to allow users to calculate the financing rate of a new loan directly from their inbox, thus creating an upselling opportunity for Findomestic.

After opening an AMP email, users can choose a project by clicking an icon. A user can then edit the size of the loan they want to receive and Findomestic’s algorithm produces the amount due with interest rates. All this happens inside the email without the need to be redirected to an external landing page with possible delays or connection issues. Therefore, the calculation tool has zero latency as it’s all embedded in the email.

Thanks to AMP for email, Findomestic was able to build a continuous and seamless brand-customer relationship experience that was dynamic, innovative, and impactful.