At its annual Collaborate Conference, Wrike today launched an extensive assortment of platform updates and solutions intended to accelerate digital transformation and help teams do the best work of their lives. With the introduction of Work Intelligence, Wrike for Marketers Performance Insights, Solution for PMOs, the New Wrike Experience, and native budgeting, Wrike is driving the future of work and enabling enterprise and hypergrowth organisations to move confidently into the new year.
“Yesterday’s ‘Future of Work’ is here, arriving much sooner than anyone could have anticipated,” said Andrew Filev, Founder and CEO, Wrike. “It’s been a turbulent, yet eye-opening experience that has inspired abrupt innovations in every industry, and collaborative work management is no exception. With the introduction of Work Intelligence and leading product features, we’re proud to announce tomorrow’s ‘Future of Work’ today. We ask organisations to join us at the forefront.”
Work Intelligence by Wrike is the most comprehensive artificial intelligence (AI) and machine learning-based (ML) engine in the category that taps into millions of user actions to increase automation, make recommendations, and predict outcomes. Leveraging Wrike’s robust work graph across more than one million projects, processes, and activities, Wrike is able to identify signals and patterns based on hundreds of factors related to work progress, organisation history, and work complexity. Wrike’s AI-powered platform uses the rich data and deep insights gleaned to produce cognitive capabilities that facilitate engagement, provide predictions and recommendations, and boost automation.
With Work Intelligence, teams can access the following capabilities:
• Project risk prediction — identify at-risk projects with early diagnosis and recommendations for timely remediation.
• Smart replies — communicate faster with contextually-generated, automated response suggestions.
• Voice commands — get work done from anywhere at any time by issuing hands-free Siri voice commands, without having to open the app.
• Task prioritisation — boost impact by focusing on high-value work with prioritised task recommendations.
• Document processing — accelerate digital transformation and streamline collaboration by digitising physical assets into editable text files with a smartphone camera.
Work Intelligence solidifies the Wrike platform as the only vendor in the industry with the rich data and deep insights needed to build a truly game-changing AI and ML-powered platform for cross-functional collaboration. With Work Intelligence, organisations and teams can work in complete sync to achieve organisational efficiency, create new opportunities, and accelerate digital transformation.
Wrike for Marketers Performance Insights
Digital marketing operates at high velocity, and having instant access to real-time performance is critical for marketing teams to make the right investments for continuous business growth. Operating on old data, even by a few days, can be detrimental during these times of constant change. Wrike for Marketers Performance now provides 360-degree visibility into cross-channel campaign performance right within workflows from 50 popular digital tools across advertising, social media, and marketing automation. The updated Wrike for Marketers Performance is a first-of-its-kind solution that enables CMOs and digital marketing leaders to accelerate campaign delivery and optimise results with real-time visibility into performance across all channels and platforms. Marketing teams can make the right investments for continuous business growth in the era of digital acceleration.
Solution for PMO
Wrike’s Solution for PMO is a comprehensive project and program management solution that connects strategy, planning, and agile execution to match the pace of change organisations experience today. This new solution, tailored to the project management office (PMO), is the only collaborative work management solution to offer intuitive product portfolio management with the granular transparency to connect strategy, planning, everyday cross-team collaboration, execution, and progress. Now, PMOs can make decisions with confidence, based on real data. Program managers, product lifecycle managers, and project managers can now plan, execute, manage, and measure initiatives at every level within a single, unified solution. This allows PMOs to empower program managers across all business units to keep projects moving forward and achieve milestones on time with a purpose-built workspace to mitigate risk, take action, and ensure initiatives meet their deadlines and goals.
The New Wrike Experience
Developed from extensive research and user feedback, the New Wrike Experience combines the functionality and ease-of-use individuals, teams, and organisations need to be more productive and manage work better. The new Wrike workspace experience declutters the mind and work alike, promoting the right work mindset. Users can now navigate quickly through Wrike and focus on important work while removing unnecessary distractions and minimising information overload. Team members can save and share their setup of work views, while managers can create a work view setup to keep their teams aligned and engaged.
“The user experience has always been paramount at Wrike, but in the last year we’ve truly placed it front and center,” said Alexey Korotich, VP of Product, Wrike. “We have honed our solutions and customer service to exceed expectations, and it’s only natural for the user experience to align with that level of quality. As the face of our product, the New Wrike Experience is the most exciting aspect of today’s launch for me because it touches every single one of us. We have made it more personal, effective, scalable, focused, and simplified for all users.”
Wrike’s native budget tracking enhancements allow professional services firms and agencies to keep projects on the path to profitability. The new budgeting feature is a built-in, flexible role-based rate card that enables project pricing and ongoing tracking of project financials in Wrike. Organisations can plan for their target profits and track budget spend in real time throughout project delivery to keep margins positive and meet customer expectations.
“My favorite thing about Wrike is the total ease of use and that it can be used for simple project management to very complex project management,” said Sherrie Besecker, Digital Program Manager, Syneos Health. “It can be used by anyone regardless of skill set. Wrike enables us to see real-time timelines and accurate due dates, share collaborative work, and increase productivity across project management teams.”
Wrike will be releasing capabilities that use Work Intelligence to help organisations and teams accelerate results over the next few quarters.
Wrike for Marketers Performance will be available as an add-on solution to complement the Wrike for Marketers plan.
The New Wrike Experience is available to all users today.
Solution for PMO will be available as of October 2020.
Budgeting enhancements are now available in Wrike for Professional Services and Solution for Agencies.