New hire to lead innovative product growth, development and strategy at industry-leading location marketing tech company
Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, is pleased to announce the appointment of Kimia Meshkinyar as its new Vice President Global Product & Revenue Marketing. In her role, she will ensure that Uberall’s innovative solutions consistently deliver value to its customers. Through solid product go-to-market strategy and planning, and by setting the strategic direction for the Product Marketing & Global Revenue Marketing teams at Uberall, she will help Uberall serve its customers when and where they need it.
Kimia brings over thirteen years of international marketing experience in product marketing, market analysis, segmentation, and developing go-to-market strategies for technology solutions and services to the role. Prior to joining Uberall, she most recently served as Vice President Global Product Marketing for the strategic content platform Acrolinx. She has also worked for market research company Evalueserve, as well as the world’s largest scientific publications publisher, Elsevier. She studied political science at the University of California, Berkeley and holds a Masters of Business Administration from Mannheim Business School.
“We are thrilled to be welcoming Kimia to Uberall. Her global business acumen and extensive knowledge of data-driven product marketing and research will be crucial to us as we continue to forge ahead as a company. We know that Kimia will be an invaluable asset to Uberall in helping drive our global growth”, said Florian Hübner, founder and CEO of Uberall.
“I am delighted to be joining the Uberall team and look forward to helping brands and businesses realise the benefits of providing an outstanding ‘Near Me’ Brand Experience in new and innovative ways,” said Kimia Meshkinyar, Vice President Product and Revenue Marketing at Uberall. “Uberall’s truly ‘service-oriented approach’ not only creates value for their customers, it adds to its wonderful culture and makes it even more motivating to join the team.”
At a time when brands and retailers have to be particularly attentive to their online-to-offline strategies, Kimia will be a driving force in advancing Uberall’s launch of new products and innovations.
Uberall empowers some of the world’s biggest brands to deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales. The ‘Near Me’ Brand Experience consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer.
Uberall’s solutions enable multi-location brands to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks.
Uberall is headquartered in Berlin, with additional offices in Amsterdam, Berlin, Detroit, London, Montreal, Paris, and San Francisco. Its clients include Fortune 500 companies and industry leaders from all over the world. Learn more at uberall.com.