Monstarlab strengthens its global brand and consulting capabilities, accelerating for European growth
Paul Edwards joins as Executive Delivery Director
Nodes, a recognised European digital agency leader, today announced the company’s rebrand to Monstarlab, completing its transition into the global digital consultancy following its acquisition in 2017.
Nodes has completed an extensive rebranding effort in response to accelerated company growth and a renewal of its positioning. At the heart of this rebranding is a change of the company name to Monstarlab – matching the name of its parent company – and an update to the corporate visual identity.
The team will continue to focus on opportunities across the UK, backed by the global digital consultancy’s best-in-class technology, design and consulting capabilities. The consultancy has also welcomed Paul Edwards as Executive Delivery Director, a new role created to help shape the strategic direction and oversee the delivery of all client engagements. Edwards brings over 20 years of technology experience, including roles at Channel 4, BT Sport and Thomson Reuters.
The global technology-led digital consultancy services company, Monstarlab’s ambition is to build on its unique engineering awesome proposition to stand out as an alternative to existing consultancies. The consultancy has 15 years’ experience partnering with clients across industries and markets to grow businesses through technology, with a focus on delivery and stunning design.
Global clients include Chr Hansen, Shake Shack, Gardens by the Bay and SoftBank. Monstarlab has a team of 1,200 people in 25 offices in 16 markets, including APAC, EMEA and the Americas.
Earlier this year Monstarlab was listed as 174th in Financial Times’ “High-Growth Companies Asia-Pacific 2020”. The company is backed by significant investments from leading global investment banks.
Nodes was founded in 2008 and has since become one of Europe’s most exciting and innovative digital agencies. With a business model spanning consulting, creative, technology and delivery Nodes employs over 150 people and serves Avon, HSBC, Fujitsu, BBC, Kerzner and Princes Trust as clients. Nodes was acquired by Monstarlab in 2017, as the first acquisition by Monstarlab outside of Asia.
Hiroki Inagawa, Monstarlab Global CEO, said: “Nodes has added huge value and become an integral part of our group since they joined Monstarlab in 2017. Now we are excited to fully integrate the Nodes team into the Monstarlab family of 1200 people across 16 markets. This step will elevate the creative and digital capabilities of the entire group for us to deliver world-class digital consulting across the globe. Monstarlab UK clients will enjoy the benefits of working with a truly borderless global consultancy with big ambitions.”
Nick Constantinou, EVP MD Monstarlab UK, said: “For the past 12 years Nodes has been focused on creating best in class digital experiences that inspire people. It’s a major milestone for the company and a unique opportunity for the Monstarlab consulting brand to become synonymous with technology powering business. Rebranding ourselves to Monstarlab, will accelerate our ambitions to create impactful digital experiences that capture the imagination of people and grow businesses. The closer alignment to Monstarlab, new brand and positioning illustrates our growing ambition. I’m really excited to be working with Hiroki and the team to realise the huge ambitions we have for Monstarlab in this market.”