If you’re not already implementing social media marketing into your business, then it’s time to make a change. With over 2 billion users, social media is the best free way to market your brand.
As a small business, your biggest challenge is getting yourself out there so that potential customers know who you are. The more well known you are, the more people will trust you- and trust is incredibly important if you’re looking to make big sales.
It isn’t enough to simply create your social media accounts and be done with them. In order to enjoy the full benefits of social media, you need to make sure that you’re marketing yourself through your accounts successfully. Here are 4 fool-proof social media strategies you can use to help grow your small business:
- Create Content Tailored To Your Followers’ Interests
Any basic marketing guide will tell you that people don’t like blatant advertising- and this applies to social media too. You have to be incredibly strategic about how you advertise your products. People are unlikely to follow you if your social media is full of advertisements, since it brings no worth to their social media experience.
Instead, you should tailor your content to your follower’s interests. You should have knowledge about who your target audience are: how old are they, are they male or female, and where do they live?
Once you have this information, you can do your research into what people of this demographic are interested in, and post accordingly. You can still advertise your products, but make sure it’s done in a subtle way.
- Keep An Eye On Your Competitors
A great way to get some posting inspiration is to take a look at what your competitors are up to. Since you want to stand out, it’s best to not copy them directly, but if you see something that works well, then you could always try putting your own spin on it.
Posts that work well tend to have lots of likes, comments and shares- and since creating a buzz on social media will help to get your brand out there, you should always aim to post content that you think your followers will like.
- Use Influencer Marketing
Think of influencer marketing similar to customer reviews. Yes, the influencer may be getting paid to promote your product, but they’re still essentially creating a review, with the added bonus of it being shared to a wider audience of people who trust their opinion.
You could work on a gifted or paid collaboration with your chosen influencer- just be sure to do your research and find somebody who is working in your niche.
- Consider Hiring A Professional
If you’re not achieving any results online and aren’t sure where you’re going wrong, then it might be a good idea hire a marketing agency like Vine Digital to help you out. These agencies work by using specialised strategies to help you grow online, and their team of experts will know all the latest tips and tricks for becoming an established and successful business. They will take all of the hard work off your shoulders and leave you to focus on other areas of the business.