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UK-based data solutions company Sagacity receives significant investment from Queen’s Park Equity to help companies unlock £bn data opportunity

Sagacity, a leading provider of tech-enabled customer data management solutions predominantly to the Utilities, Telecoms and Financial Services sectors has received a significant investment to help drive ambitious growth plans from Queen’s Park Equity LLP (“QPE”), the mid-market private equity firm.

Founded in 2005 by Anita Dougall, Malka Townshend and Harry Dougall, Sagacity helps clients maximise the value of their customers by joining the dots between data, people, policies, processes and systems.

Sagacity has client satisfaction at the heart of everything they do and boasts an impressive +82 NPS score.

Sagacity addresses three core problems that exist for its clients within the lifecycle of their customers; Reducing Bad Debt, Improving Revenue & Margin and Optimising Customer Value. Sagacity generates impressive RoI for some of the largest utility, telecoms and financial services corporates and is very well positioned to capitalise on the >£bn pa existing UK market opportunity.

QPE is investing alongside the founders to support the company’s continued expansion. The QPE investment will also enable the company to accelerate the deployment and development of new and existing solutions into adjacent markets (e.g. Local Authorities, Insurance and other subscription-based industries).

Sagacity Founder and CEO Anita Dougall said: “Organisations are sitting on valuable data and we work in collaboration with them to unlock the potential. Our clients typically achieve £m’s in benefits, realising over 10 times return on investment in 6-12 months, with a focus on delivering a positive customer experience. It has been an absolute pleasure working with the QPE team to execute this transaction. They understood our business very quickly and grasped the critical drivers and market potential. Our leadership team is very much looking forward to working with QPE to maximise the exciting opportunities ahead.”

Kajen Mohanadas of QPE adds “Anita, Malka, Harry and the wider Sagacity team have built an impressive business, which is exemplified by its very strong positive customer feedback and financial performance. Sagacity addresses a substantial ongoing market need through its key data led offerings, underpinned by deep sector knowledge and experience, well invested technology infrastructure and target driven services. The impressive RoIs it generates for clients makes it a compelling solution for other operators within the key sectors of focus. We’re delighted that the founders have chosen QPE to support Sagacity during this next stage of strong growth and have enjoyed getting to know the team and the business’ DNA, which makes it unique in its market.”


Advisors to the transaction were:


Corporate Finance: Alantra

Legal: DAC Beachcroft

Commercial: CIL

Financial: BDO



Corporate Finance & Debt: Arrowpoint

Legal: Goodwin Procter LLP

Financial: Wilson Partners


Find out more about Sagacity Solutions at or contact us