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Change The World With Every Search

Written by Amy Malin – Co-Founder of Trueheart

In the late 19th and early 20th centuries, there was a growing consumer movement in the UK and the U.S., which gave way to the idea of “dollar voting.” People began to realize that if they were unhappy with a product or service, that the best way to be heard was to boycott the brand and take their business elsewhere. Millennials and Gen Z understand that their purchases have power and are wielding it to hold companies to a higher ethical standard. According to DoSomething Strategic, 76% of Gen Z have purchased a brand or product to show support for the issues the brand supported, and 67% have stopped purchasing products if the company stood for something or behaved in a way that didn’t align with their values. In that same vein, there is an opportunity for people to take their digital power back and make their searches online have a social and environmental impact.

The top few companies in the search industry makes hundreds of billions of dollars every year. But, what if some of those advertising revenues could be redirected to support non-profits? If you got the same great results you’re used to, but were also able to give back simultaneously, would you be compelled to switch from the platform you’re currently using?

Amy and Scott Malin, the Co-Founders of the Trueheart social impact search engine, are hoping to inspire a global movement of people who want to transform their local communities. These married change-makers are passionate about democratizing philanthropy and using the power of tech for good. For far too long, philanthropy has been reserved for the wealthy. The majority of people don’t have disposable income to donate to charity, especially after the devastating year we’ve all been through. This led Amy and Scott to create a free and easy way for people to make an impact without having to take a dollar out of their wallets.

Anyone with access to a mobile phone, tablet or computer can search with Trueheart and when you do, your searches will power donations to the six non-profits Trueheart is supporting this year that work to save lives, feed the hungry, protect the planet, promote animal welfare, fight for equality and support our youth. Trueheart donates 80% of their net profits to make the charities’ Fund A Dream projects a reality.

With support from the Trueheart community, Action Against Hunger, a global humanitarian organization that works to end life-threatening hunger for good within our lifetimes, will treat children with life-threatening malnutrition and provide families with other essential services. Global Green, one of the world’s foremost environmental non-profits, will work with the Asháninka indigenous people to plant healthy saplings in the Amazon Rainforest. Saving the Amazon is one of our best natural defenses against climate change. These are just two of the incredible projects that will be brought to life with the help of people across the globe who will get to see where every dollar goes to make a difference.

For companies that wish to empower their employees to affect change and to amplify the group’s giving, Trueheart is able to track their impact. Most companies today have a Chief Impact Officer or a Corporate Social Responsibility Director who spearheads creative programs for employees to give back to their communities.  These often are one-off events and very rarely engage team members to be doing a little bit of good together every day.

For centuries, technological advancements have been both celebrated and feared. Technology has allowed us to live longer, healthier and more productive lives while also causing us to question the potential negative implications tech has on our society. We’ve never been so digitally connected to one another, yet so disconnected in the real world. But technology isn’t good or bad, it is how we use it that matters.

A few years ago, French President Emmanuel Macron created the Tech For Good Summit, asking tech titans to pledge to combat the toxic abuses of technology, to make a positive economic impact in the countries where they operate, to promote diversity and inclusion and fight discrimination, amongst other commitments to do better. While many of the world’s largest tech companies made the pledge, it is fascinating to see which ones refused to do so.

Now there is a growing call from young people in particular, to make technology work for us. Instead of mindlessly serving tech giants and continuing to help them grow their empire, we can consciously curate our online experiences to best serve us and our communities.