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Snow Software introduces the first cloud-native platform built for technology intelligence

The first cloud-native platform built for technology intelligence, Snow Atlas delivers fully integrated capabilities for the hybrid enterprise

Snow Software, the global leader in technology intelligence, today announced Snow Atlas, the first integrated platform built from the ground up to help organisations discover, monitor and optimise their technology investments, both on-premises and in the cloud. The first solutions available on the new cloud-native platform are software asset management (SAM), software-as-a-service (SaaS) management and IT service management (ITSM) integrations delivered as a service, now in early access.

The introduction of Snow Atlas marks a significant milestone for the company, as it establishes a new way to access Snow’s award-winning technologies and is accompanied by a significant increase in product investment.

“The introduction of Snow Atlas is the next step in our journey to enable organisations to realise the full potential of technology intelligence,” said Vishal Rao, President and CEO of Snow Software. “The platform provides a new way for the hybrid enterprise to manage cost, minimise risk and optimise technology investments. But just as importantly, we view Snow Atlas as the foundation for future innovation that supports the evolving needs of our customers. As such, we are substantially increasing the investment in our product development capacity to rapidly accelerate our innovation agenda.”

A unified platform for complete visibility and manageability 

Based on the demand to consume technologies as a service, Snow Atlas is a cloud-native platform built on Microsoft Azure delivered as a service. The platform is based on a microservices architecture and standardised APIs to enable faster innovation and flexibility. Built into Snow Atlas are self-service features such as self-healing for locked or disconnected services, real-time agent creation, end user management, single sign on activation and in-app guidance. Customers will also benefit from the latest features and capabilities with Snow’s continuous delivery pipeline.

Snow Atlas is designed to provide organisations with a faster time to value, improved overall experience, improved ROI and enhanced business agility. As the first solution available on the new platform, SAM on Snow Atlas empowers organisations to:

  • Discover and inventory technology assets running across the ecosystem
  • Manage and optimise the use of enterprise software and SaaS applications
  • Reduce technology spend by reassigning licenses or access as needed
  • Minimise risks caused by compliance and security issues
  • Integrate technology data across the enterprise ecosystem

SAM on Snow Atlas is now available worldwide in early access, with general availability expected later in 2021. Snow will continue to offer options for on-premises and partner-hosted services.

Doubling down on innovation

To fuel future innovation on the platform and introduce new capabilities faster, Snow is preparing to double its product development capacity by increasing its overall investment in R&D and engineering.

“For most organisations, including ourselves, 2020 was a year of profound change that required a focus on stability and resiliency,” said Rao. “As we look at the opportunity ahead and consider the continued evolution of the market, we believe that it is essential to aggressively invest in the future of our technologies. Global organisations need solutions that can help them sort through the decisions from the past year and optimise spend to accelerate growth. And we want to ensure that we can offer new ways for organisations to realise these business outcomes by expediting our roadmap to help our customers seize the opportunity head on.”

This announcement follows several notable achievements for Snow over the past year, which include surpassing $100M ARRrolling out a new partner programexpanding the strategic alliance with BMC and launching the inaugural Technology Intelligence Awards.

For more information on Snow Atlas, please visit