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Gousto taps Sisense to help strengthen its data democratisation capability and support its next phase of growth

Sisense, the leading AI-driven platform for infusing analytics everywhere, has announced its customer, UK-based online recipe box company Gousto is using the Sisense Fusion Platform to strengthen access to their self-serve data and enhance better reporting and data visualisations for their employees.

Gousto sends precise ingredients and recipe cards to households across the UK, delivering nearly 8 million meals monthly. The company has helped families through the pandemic by delivering delicious recipes to their door safely, while reducing food waste and inspiring every home cook to be more adventurous at dinnertime. During the pandemic, Gousto more than doubled sales as demand for online food accelerated.

As part of their next phase of growth, Gousto wanted to unlock more deeper, actionable insights from their data, and enable easier, faster, more ‘self-serve’ use of their data by their internal teams.

Gousto began looking to replace their legacy tool stack with an enterprise BI tool that could enable a wider array of visualisations and easier, more scalable ways to create compelling reports and dashboards for internal users and make it easy even for non-technical professionals.

Sisense stood out as Gousto’s platform of choice as it performed exceptionally well when it came to creating world class reports and dashboards for internal users easily and at scale.

Robert Barham, Director of Data at Gousto says implementing Sisense within the business is set to save time and create new opportunities by democratising data. This means everyone in the organisation can view and implement the data, start discovering new datasets, and leverage deeper insights, which will drive innovation while strengthening operational efficiency.

“Gousto brands itself, not just as a food company, but as a data company that loves food. We focus on taking a data-first approach to how we operate, whether that be how we design our factories, or how we design our menus on our website. We have a number of data products that are optimising the operation in that way,” he says.

“I’m really excited about how Sisense will help democratise data across the company. Sisense can help us put data in the hands of users who in the past hadn’t been able to go as deep in our data as they want to be. By leveraging Sisense, we can help our teams unlock new insights, come up with new ideas, and unlock the power of data across Gousto in a way that goes beyond what we’ve done so far.”

Asaf Tsur, Regional Vice President of Sales EMEA at Sisense, says they are proud to welcome a leading brand such as Gousto. We are humbled by the opportunity to help Gousto create new and powerful data democratisation opportunities within their organisation.

Partnering with data-driven companies such as Gousto demonstrate Sisense’s commitment to providing an exceptional end-to-end analytics platform that helps data-driven enterprises make analytics and insights truly available to all parts of their business.

“It is incredible to see the number of organisations like Gousto who utilise Sisense to enhance the data experience for all their internal teams and ultimately benefit their customers by creating more personalised insight choices and innovative solutions.”

About Gousto

Founded in 2012, Gousto pioneered the recipe box offering in the UK. Conceived whilst working long hours in the finance industry, Founder and CEO Timo Boldt, identified a need for convenient and easy to cook recipes that offered exciting variety at home, whilst reducing food waste.

Gousto has since raised over £155m in equity from leading investors including Joe Wicks, and 2020 saw the company’s maiden full year profit.Gusto’s financial success has been recognised in the Sunday Times Tech Track 100 ranking of Britain’s fastest growing private companies. In 2021, Gousto was ranked 287 in the FTs list of Europe’s 1,000 fastest growing Companies.

Gousto’s differentiation to peers lies in its 200+ strong tech team and its focus on data and artificial intelligence, which power all its operations including its automated fulfilment centre Spalding, Lincolnshire and enable its market leading customer proposition – the most recipe choice, at the lowest price, delivered in the shortest lead time. Its intelligent use of data has facilitated the creation of the first recipe box recommendation engine.

About Sisense

Sisense goes beyond traditional business intelligence by providing organizations with the ability to infuse analytics everywhere, embedded in both customer and employee applications and workflows. Sisense customers are breaking through the barriers of analytics adoption by going beyond the dashboard with Sisense Fusion – the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time. More than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the No. 1 Business Intelligence company in terms of customer success, Sisense has also been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, five years in a row. Visit us at and connect with us on LinkedIn, Twitter, and Facebook.