Last year, Black Friday was bigger than ever with a record 1,184 transactions per second between 1 – 2pm1. However, the hype around Black Friday can send many consumers into a buying frenzy, so how can you tell if you’re getting a good deal?
Experts at online smartphone retailer, Mobiles.co.uk, have revealed their top tips to spot great deals and prepare for the big day, to ensure you’re getting the best value.
As the sale season begins it can be all too easy to spot a great deal on a product you may not be familiar with, then fail to read the reviews in a bid to check out before it sells out. Instead, look online a few days in advance and scope out the products you think you’ll want to grab a bargain on and do your homework. Andrew Cartledge, mobile expert at Mobiles.co.uk says: “Comparing brands and looking over customer reviews can ensure you will not be disappointed when the sales arrive.”
Before committing to your purchase, shop around. Andrew advises “Look at the product on multiple websites and compare prices; while one seller may claim the price is especially for Black Friday, others may reveal that is it that price all year round. By doing this, you will ensure you’re spotting the best deals.”
If you want to know if you’re getting the best deal on the day then you can look up items on websites such as Pricerunner, PriceSpy and CamelCamelCamel to find out a product’s price history. This will let you to know whether its Black Friday price is worth getting excited about.
Don’t fall for the ‘was price’
The recommended retail price (RRP) is a manufacturer’s guide price and any RRP’s are meant to reflect the current market value of a product. However, some retailers use out of date prices so the RRP is much higher. This means the ‘was price’ can be highly exaggerated, so it’s always best to compare product prices on different websites.
“Some retailers will match prices on Black Friday deals, so it is always worth reading their policies before buying something you could get cheaper elsewhere”, says Andrew.
Last year, many popular deals sold out quickly. Andrew says, “To prevent you from missing out it is worth setting up online accounts with your favourite retailers, securely saving your shipping and payment details to your account so you can complete purchases quickly once deals are live.”
He adds: “It’s also worth signing up to retailers’ newsletters as they tend to send their deals out ahead of time to people on their mailing list. Ensuring you know what deals will be available will make shopping even easier on the day.”
Create a wish list
Some websites let you create a wish list of all the things you want to buy. Andrew suggests: “Having a wish list prepared for Black Friday of the products you want to buy will make it easier when the prices drop, to ensure you’re not wasting time trawling through the other deals.”
The early bird catches the worm
Start your Black Friday shopping earlier than ever. Some retailers start launching their deals days, even weeks before the actual day, so you might be in with the chance of grabbing an early deal. Keep an eye on your favourite retailers to ensure you know when their deals start.
Don’t forget Cyber Monday
Don’t worry if you didn’t get the products you wanted during Black Friday because there is always Cyber Monday to look forward to. Keep checking over the weekend and on the Monday for even more deals on the things you love.
Andrew comments: “Black Friday deals are everywhere in the lead up to the big day, and it can be hard to know if you’re really getting the best deal. We hope these tips help you to make your purchase decisions easier and make shopping for good deals more efficient than ever.
“Keep in mind, if you don’t get the deals you want in the Black Friday sales, there is always Cyber Monday, and a lot of retailers will continue with great discounts in the lead up to Christmas.”
To keep up to date with our Black Friday deals, please visit: www.mobiles.co.uk/black-friday.