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HOST’s Promote Your Tech programme to give start-ups greater reach

A free to access marketing masterclass has been developed for digital technology entrepreneurs from Greater Manchester to upskill in the use of digital marketing and brand promotion.

Developed by innovation hub HOST, the Home of Skills & Technology at MediaCity, Promote Your Tech, is a 12-hour masterclass spread over three days to support businesses with their specific marketing needs.

The masterclass will offer a deep dive into digital marketing with a focus on how to attract new customers and create a growth action plan, as well as one-to-one business support, networking and peer group mentoring.

Promote Your Tech is part of HOST’s Your Tech series and follows the success of Fund Your Tech, which helped 25 businesses access funding support and advice on grants and alternative finance options.

Through its programmes, HOST has identified that a lack of understanding of digital marketing is an ongoing issue for entrepreneurs and has developed the masterclass in response to this need.

Promote Your Tech is open to Greater Manchester-based digital technology businesses with less than 250 full-time employees, a turnover of less than £43 million or a balance sheet of less than £37 million with the ambition to grow, innovate and scale up.

Bella Copland, Director of Programmes at HOST, said: “We have seen an emerging trend with entrepreneurs and start-ups wanting to learn more about how they can maximise the impact of their digital marketing efforts and bring greater returns for their business.

“We hope to meet this demand with a flexible, fully-funded hybrid masterclass that has been developed specifically for entrepreneurs in mind, so they can access the marketing support they need to help them accelerate their journey to success.”

Promote Your Tech is part funded by the European Regional Development Fund and also supported by the Greater Manchester Combined Authority and Greater Manchester local authorities.

IN4 Group, operator of HOST, is working with GC Business Growth Hub, part of The Growth Company to provide fully-funded business support. The Hub assists businesses at all stages of their growth journey with a broad range of services, including one-to-one and peer-to-peer support, events, specialist programmes and funding.

The masterclass is a hybrid event and will be held virtually and in-person at HOST across three days from 15 November. For further information and to register, visit: