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Three Tips For Maximising Marketing Budgets: A Guide For Small Businesses

Small businesses face a whole host of obstacles and challenges. From those in the short term to those having lasting impacts over a prolonged period, it is no easy feat. Add into the equation factors that are often outside of our control, and you have a whole new headache emerging.

Take the pandemic, for example. There is no doubt that the impacts of this unprecedented event are going to be felt for years to come. In the immediate aftermath, there have been significant highlighting of certain issues that appear to have impacted businesses big and small and which will continue to do so as we move forward.

As a result, there will undoubtedly be companies out there who are assessing what they can do to support their company through challenging moments, of which they have been doing throughout the last eighteen months or so. Maximising your efforts and doing all you can for your company is critical to your ongoing and future success, and you might find yourself in a position where you are contemplating precisely this.

Read further to discover some helpful tips for maximising your marketing budget as a small business and how you can continue to be successful in the coming months and years.


Monitor Success of Marketing Campaigns

It goes without saying, but when wanting to be successful moving forward, you will need to assess your previous and current efforts to establish what has been working well for you and what you might need to avoid in future. Knowing where to start when monitoring the success of your marketing campaigns can be tricky, especially if you do not know where to start.

At the same time, you might feel it easy just to see what your competitors are doing and what has worked well for them. While nothing stops you from observing what your competitors might have been doing recently, you should not base all of your decisions on this information.

Look at the data and analytics from your own company. If you are using different forms of advertising – think the likes of email marketing versus social media and other forms – you will need to assess them individually, for they work in different ways.

Email marketing campaigns should have a click-through and open rate assessed. This relates to how many people who have received your email have opened it and clicked through the content within, subsequently taking them to your website.


Explore Resources and Tools for Improving Your Marketing Performance

As is to be expected, there are a whole host of tools and resources on the market, which help businesses big and small when improving the way their marketing and advertising campaigns perform. Once you have looked over the data and analytics relating to your company, you can create a detailed plan of action, including any relevant tools that you might need to implement to be successful.

However, while this is something that comes naturally to some business owners, there are undoubtedly others out there who feel uncertain about how to bolster their marketing efforts and might find themselves needing some extra support and help. There is nothing wrong with being in this position; for businesses big and small, all need some guidance and help from time to time.

Using the services of a leading marketing and SEO agency, including the likes of Big Surf Digital, will help you when navigating this sometimes-confusing process. Companies like these work with others to help them improve the way their business performs online, and this includes making the most out of your marketing efforts. If you find yourself interested in finding out more about the services they provide and how they can prove helpful to your, head to their website for more at


Evaluate Your Spending Regularly

While this is something we feel confident you would be doing anyway, we felt it was worth a mention in this piece all the same. Knowing that you are spending your company’s money in the right way is important to any business owner, and none more so than when advertising the products or services you offer. You want to see results, and this is entirely normal.

Evaluate how much you are spending on your company’s marketing, and you should make an effort to ensure you are doing this regularly. As we are all too aware, there is a vast range of responsibilities as a small business owner, and it can be easy for things to fall through the cracks and evade our attention. While this is very much the case, you do not want to let something like this go unnoticed for prolonged periods of time; you could be wasting money and not realise it.

Checking the amount of money you are spending on your marketing budget versus the money that is being generated through your advertising is one of the best ways to do this and should be completed each month or each quarter; whatever suits your company the best.