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Validity Partners With Sales Innovation Expo And Roar B2b To Showcase Flagship Demandtools V And Gridbuddy Cloud

Validity, the leading provider of data quality and email marketing success solutions, today announced its partnership with Sales Innovation Expo and ROAR B2B, taking place at ExCeL London on the 16th and 17th November 2021.

The events industry was greatly impacted by the COVID-19 and a great number of events have been cancelled, postponed, or made virtual since the pandemic began. Industry events have long been regarded as essential for networking opportunities and enhancing brand recognition. Therefore, this year’s Sales Innovation Expo, which is taking place physically this year, is set to be an important event for organisations across the nation.

Helen Parslow, vice president of international marketing at Validity, said, “the last year and a half has been an incredibly turbulent time for the marketing industry, with many of us adopting new methods to overcome the unpredictable challenges brought on by the pandemic. This year’s Expo will be an incredible opportunity to connect and discuss how we have all adapted to meet customer needs and business expectations.

“There is so much knowledge that we can share with each other, which will benefit us as individuals, and the industry as a whole. Coming together in person will be a refreshing experience, which may of us have been eager to participate in once more. We also cannot wait to showcase our flagship DemandTools V product, which enables customers to evaluate their data in a way that’s secure, easy to use, and can be tailored to fit their needs.”

Chris Hyde, senior vice president and global head of data solutions at Validity, said, “this year’s Expo will be a fantastic time to showcase DemandTools V and demonstrate how it can evaluate data in a secure way, which is easy to use, and can be tailored to fit specific needs. We are incredibly excited to learn how the platform will benefit customers, especially those who have been so loyal to previous versions of it. With DemandTools V, customers will have access to all of the functionalities needed to make reliable, clean data a top asset and competitive advantage.”

Andy Corbett, Salesforce technical analyst at Post Office, said, “DemandTools is not just a good-looking data loader; the new interface has made it a breeze to set up and save common scenarios, as well as performing ad-hoc jobs as and when required. The speed at which it manipulates data is impressive, and the ability to import and export using xlsx format, instead of being restricted to csv like most others, is a bonus for me.”

Keiran Prior, marketing manager at ROAR B2B said, “in-person connection has always been a vital part of the sales process, and expos and conferences have always been key dates for the sales pipeline of organisations in every sector. That’s why we’re excited for the return of this process with the live, in-person, physical event returning on the 16-17 November 2021, making it the first, the biggest and only sales and marketing event to take place post-pandemic. With overwhelming feedback from visitors and exhibitors alike, there is a strong desire for the opportunity to reconnect, source new products and take advantage of in-person learning opportunities. It’s only with the support of industry partners like Validity that we have found our way back to this great experience. Live events are back!”

This year’s Sales Innovation Expo will feature two exclusive keynote discussions from Senior Vice President and Global Head of Data Solutions at Validity Chris Hyde, as well as Manager, Sales Enablement at Validity, Elliot Hogg. Together, they will host showcase DemandTools V and discuss how automated data management practices that overcome the ‘data chaos’. They will also share the shortcomings of CRM systems faced daily by Sales, Service and Support staff with GridBuddy Cloud.

In the first session, Chris Hyde and Elliot Hogg will discuss “Next Generation Data Management resolving CRM ‘data chaos’” at 11am (GMT), 16th November. The second session will focus on “Next Level Productivity with GridBuddy Cloud” at 11am (GMT), 17th November.

Marketers interested in registering for Sales Innovation Expo can do so at no cost here