However, despite increased efforts less than a third describe innovation as part of company culture
CIOs are spending more time on innovation, with three quarters stating they have increased innovation efforts, according to the 2021 Global CIO Survey from Logicalis, a global provider of IT solutions. The study, which questions 1,000 CIOs from around the world, finds that despite a strong focus on innovation, just 27% of CIOs describe innovation as part of their company culture.
The research also reveals that 21% of respondents admit that innovation is confined to specific areas and departments. A further thirty-four percent of CIO respondents also say that innovation consists of large-scale projects driven by dedicated teams. The results suggest a lack of innovation embedded in company culture and organisational willingness to evolve and adopt modern technologies.
The hesitancy to expand innovation across the business and encourage new ideas is impacting businesses’ ability to keep up with the wider market and competitors. Businesses must emphasise a culture of innovation or risk not supporting changing customer demands and losing valuable employees as the XYZ generation workforce demands digitally focused working practices that match their expectations for user experience.
Nearly 80% of survey respondents believe their organisation is already falling behind competitors because of the pace of changing processes. Particularly, CIOs state they are struggling to keep up in increasing efficiencies (38%), streamlining workflows (37%) and enhancing services (36%).
Expanding an innovative culture across a disseminated workforce is harder than scaling to employees working under one roof. Robust, digital communication solutions enable a hybrid workforce to connect remotely to develop an innovative culture. An updated approach to innovation and company-wide collaboration will enable businesses to improve productivity and gain a competitive edge.
Mark Benson, CTO of Logicalis UKI: Mark Benson, CTO of Logicalis UKI: “Businesses that have ingrained innovation into their company culture empower all employees to connect and share new ideas to address customer demands. This advantage increases employee satisfaction rates, helping organisations attract and retain the best talent. For organisations to encourage company-wide innovation, the first step is to deploy the right collaboration tools fit for a digital workforce. A collaborative solution will allow employees to work together on new concepts, solve customer problems and gain ground on the competition.”
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For more information, visit: https://www.logicalis.com