Latest News launches ‘gamified’ recruitment campaign to attract new tech talent

Written by has launched a unique, gamified recruitment campaign that looks to hire 100 techsperts from around the world in a bid to widen and diversify the company’s tech talent.

The drive follows the announcement that the European travel-tech leader in Dynamic Holiday Packages has returned to pre-pandemic sales with holiday package bookings up 45% against the same time period  in 2019.

Playmakers: Gamifying the job hunt

Prospective talent will be challenged to ‘Crack The Code’ to unlock the chance to win a free holiday* as part of the application process, where the candidate journey is designed as a virtual ‘terminal’ to mirror the holiday check-in process. Six trips are up for grabs from now until the end of April.On’s career’s site, applicants have been set a challenge in the form of a riddle to decode. They must inspect the source code then identify and submit the hidden sentence for the chance to win. Following this entry, the techspert can then apply for their chosen job role.

Hire 100The three-month social and digital campaign looks to source 100 of the ‘best in class’ tech talents from software engineers to frontend developers from across the globe, as the biggest recruitment drive in the company’s history.The new ‘pink people’ will double the development team at the company, and join a brand that reaches 60 million consumers via digital platforms worldwide every month.


Living for the holidays 

In response to the current employment climate and employee feedback, has shifted the brand’s working proposition to be fully flexible, with 100% remote contracts that also offer moments to connect in person, or work abroad if desired.  The company, owned by European leader lm and founded in the UK, is also offering perks such as a shorter working week, and dedicated ‘No Meeting Days’, to focus on personal learning.As well as strong career development opportunities and training, successful applicants will also have access to a special employee travel site with exclusive discounts on bookings and travel insurance. This, in addition to flexible hours, ties into the brand’s vision to give the team the chance to ‘live for the holidays’.’s Chief Technology Officer, Corrado Casto, says: “This fun-but-challenging recruitment mechanic will reflect what work is really like for “pink people”. We operate in a fast-paced high-traffic environment where our agile tech teams solve complex problems and new challenges every day, so it’s an ideal way to find out who might be a good fit for the company. 

“The travel industry is a hugely exciting place to be for those in tech – it’s constantly moving and the recent confidence displayed by UK consumers to book holidays means we have more opportunities than ever to offer an enviable, educational environment to develop careers in this area. We’re excited to see who’s up for the challenge and welcoming those who join our adventure!”

Those looking to apply should visit’s Careers Hub to find out