It’s often assumed that shoppers who opt for iPhones buy Macs, and those who opt for Android phones buy PC devices. However, sales data from refurbished Macs seller Hoxton Macs shows a different picture.
- 10 of the top 20 devices used to browse Macs and iPads online are Android phones
- 17 of the top 20 devices used to purchase Macs and iPads online are Android phones
- 1 in every 5 refurbished Mac purchases made via a mobile device comes from an Android device
Data from over 170,000 website visitors who shopped for refurbished MacBooks, iMacs, Mac Minis and iPads on a mobile device between January 2021 and March 2022 and found that 10 of the top 20 devices used to browse were Android phones, along with 17 of the top 20 used to purchase.
Outside of iPhone and iPad shoppers, Galaxy S10 and S9+ users have made the most purchases, while three Google Pixel phones and three Huawei models also made the top 20 spenders.
Overall, 1 in every 5 Mac/iPad purchases made via a mobile device comes from an Android phone or tablet.*
(*Source: Hoxton Macs Google Analytics data 01/01/21 – 28/02/22)
“With hardware and software providers increasing improvements of cross-device continuity, it is unsurprising to see that Android users are confident they can enjoy the full benefits of buying a Mac device.” says Ben Higgs, Founder of Hoxton Macs. “When it comes to desktop devices and tablets, Apple products are long-lasting and offer functionality and style that’s hard to beat.”
Though it was historically the case that mixing and matching brands was a surefire way to create headaches, device manufacturers know that making it easier to sync across devices can make it easier to win over new customers. Updates like the creation of Google apps for iOS, including Calendar, Drive and Gmail among others, have made cross-format syncing easier than ever.To read the full report for yourself, including more information on why some shoppers choose to mix and match, visit Hoxton Macs.