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World Password Day: Bitwarden Releases Global Password Survey

  • 99% of UK respondents cite familiarity with password security best practices but are not putting that knowledge to use
  • 59% still rely on memory to manage passwords, with 35% having to reset their passwords every day or multiple times a week

Bitwarden, the leading open source password manager for both consumers and businesses, announced today the results of its second annual global password management survey, in advance of World Password Day on May 5th, 2022. While receptive to the importance of security, individuals continue to struggle with embracing habits that could better protect their data.

In the UK, 35% of respondents experienced a data breach within the last 18 months, compared to about 1 in 4 (23%) globally. The majority of Brits (86%) log in to websites or apps multiple times a day, which may help explain why 68% of respondents believe it is more important for a password to be secure than be easy to remember. Almost all (99%) Brits state they are ‘very’ or ‘somewhat’ familiar with password security best practice, but are those best practices being put to use?

  • Almost half of UK respondents (59%) still rely on their memory to manage passwords, but 35% need to reset their passwords every day or multiple times a week because they can’t remember them
  • While Brits believe they are knowledgeable of password best practices, 86% still reuse passwords across multiple sites
  • 69% of Brits have an average password length of 9-15 characters (14 is considered a secure start point)
  • Of those surveyed globally, Americans are most likely (44%) to use a password manager compared to Brits (37%) and Germans (32%)
  • Two-factor authentication (2FA) has gone global: 82% of UK respondents use 2FA for workplace accounts and 81% use it for personal accounts. Globally, that number sits lower at 73% for work and 78% personal

Despite well-documented geopolitical tumult and an increased attack surface from remote work practices, password managers in the workplace have yet to truly take off. Only 34% of Brits are required to use a password manager at work. Globally, that number (25%) is even lower. In both cases, a majority (69% in the UK and 64% globally) of respondents believe workplaces should provide employees with a password manager to protect credentials.

“The importance of password management best practices is getting through to people,” said Bitwarden CEO Michael Crandell. “Individuals understand they should be secure and that recognition is an important first step. But they can better protect themselves by embracing tools such as password managers that are readily available, and free. Password managers mitigate the need for an over-reliance on memory and password reuse across multiple sites.”

“Despite the documented effectiveness and low cost of password managers, workplaces surprisingly often leave employees to figure password management out themselves,” added Crandell. “Employers should pay heed to the fact that employees want to be protected. In addition to the desire for password management software, 83% of global respondents believe employers should provide security tools and training specifically for a remote work environment. Cybersecurity risks are only increasing, so the time to make these changes is now.”

Password Security for All

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Methodology and Full Survey Results

The survey, conducted independently by Propeller Insights, surveyed over 2,000 internet users globally on how they view and manage their own password security.

For complete survey details, visit

About Bitwarden

Bitwarden empowers organizations and individuals to safely store and share sensitive data. With a transparent, open source approach to password management, Bitwarden makes it easy for users to extend robust security practices to all of their online experiences — no matter their location or device. Cloud and self-hosted options give customers flexibility to meet the most stringent security requirements. Bitwarden is available in nearly 40 languages with a passionate global community of security experts and enthusiasts. The company is headquartered in Santa Barbara, California and has a globally distributed team. Learn more at