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New Look teams up with commercetools to refresh eCommerce

commercetools, a global leader in next-generation commerce software, has announced its partnership with one of UK and Ireland’s leading fashion retailers, New Look. The clothing and footwear retailer chose commercetools to help it refresh the online shopping experience for customers, part of its strategy to expand its digital footprint, moving from primarily bricks and mortar to ‘bricks and clicks’.

In the first phase, New Look will be leveraging commercetools technology to focus on improving the transactional element of the online shopping experience, updating order capture, the checkout journey and cart functionality and pricing.

Prior to using commercetools, making changes to the online shopping experience and adapting to changing consumer preferences was a challenge – adding new features to New Look’s commerce channels took weeks, if not, months. With commercetools microservices, API-first, cloud-native and headless (MACH) architecture and composable approach, New Look now has the flexibility it needs to make changes fast. That means it can reduce technical debt as well as drive average and lifetime order value to grow sales.

In addition, because commercetools is a market leader in commerce technology, New Look’s  employees have the opportunity to work with a market-leading modern system that is undoubtedly fit-for-purpose, making their ability to carry out their day-to-day tasks easier, more efficient and satisfying, helping the retailer attract the best technology talent.

There will be a phasing out of the existing system over the next 12 months, leading to the commercetools technology providing the eCommerce platform for all transactions.


Ed Alford, Chief Technology Officer at New Look comments: “I am delighted we have found a technology partner that ticks all the right boxes for us – experience transforming commerce for well-known enterprise brands as well as the flexibility, scalability and modularity of their technology itself. I am pleased to say we have already started working together to progress our vision to transform the way we serve and delight our customers – all 1.1 million of them each week.”


Dirk Hoerig, Founder and Chief Executive Officer at commercetools comments: “New Look is one of the biggest and most well-loved fashion brands in the UK and Ireland, and we are delighted to be supporting it in its commerce transformation. Our partnership is already under way and we look forward to working closely together over the coming months and years to help New Look realise its ambitious goals.”