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Digital Healthcare Disruptor Certific Raises €7.4m To Advance Remote Medical Diagnostics

Digital disruptor in healthcare, Certific, has now raised a total of €7.4m of investment to advance remote medical diagnostics led by European investment platform Plural, to support product expansion, as well as entry into new markets.

Certific aims to transform healthcare through eliminating unnecessary appointments with trusted remote diagnostics for millions of people. The platform radically improves the cost and convenience for patients, healthcare providers and national healthcare services alike. Certific has served patients to self test over 100,000 times and was the first to launch fully certified remote Covid testing in the UK and Estonia. They recently launched UTI (urinary tract infection) and STI (sexually transmitted infections) remote testing services in UK and Europe. The funding will enable Certific to expand to new markets and evolve its product offering.

Working with leading organisations like Imperial College London, Tartu University in Estonia and other independent, internationally-recognised academic institutions to validate its processes and professional standards, Certific is creating a global standard for clinical grade at-home procedures.

Plural, which led the seed funding, is a €250m investment platform set up by four leading European founders to invest in the founders of the next generation of European technology. Plural’s investors are seeking to solve hard problems with technology and have identified expanding access to healthcare and improving healthcare as two areas where innovation can make a significant impact.

Other investors include Specialist VC which is a venture capital fund created to support forward-thinking founders from Estonia, Latvia, Lithuania, Finland and Ukraine, and among other angel investors, Christopher North, former UK Managing Director of Amazon.

Certific improves patient experiences by providing technology and medical expertise that enables self-testing and screening programmes at scale, encouraging high participation rates and therefore capable of catching illnesses earlier.

Liis Narusk, Co-Founder & CEO of Certific said: “I co-founded Certific through my frustration of not being able to use digital first, human-centric solutions in healthcare, that I’m used to using in almost every other area of my life. We have served over 100,000 patients so far and together with this investment it shows that we are well placed to solve critical problems for patients and for healthcare systems. We have ambitious plans for growth and we are confident that these will be achievable with the support of our investors and our dynamic approach to the future of healthcare.”

Taavet Hinrikus, one of the founding investors of Plural and co-founder of Certific, said: “The pandemic revealed many ways in which healthcare across the world is broken and it’s clear that technology and innovation can dramatically improve the way that people access healthcare. Having seen Certific’s work up-close from the start and the combination of medical expertise, technology and ambition, we’re confident that the business will make a real difference to patients’ experience, especially when it comes to accelerating treatment where it is needed. Leading this seed round, Plural is committed to supporting Certific, sharing our own experience of building impactful tech businesses.”

Gerri Kodres, Specialist VC: What really impressed us is the way Certific has created a trust infrastructure, allowing both patients and medical service providers to feel at ease with the online at-home testing and diagnostics process and perform procedures within minutes instead of hours. We believe Certific’s technology and founding team’s execution skills can radically transform multiple fields of medical testing ranging from testing for prescription drugs, to genetic tests to clinical trials.

Dr Matthew Harris, Imperial College London: “Having worked with Certific for over a year to study the effectiveness and value of remote medical diagnostics, we are confident that such platforms Certific has pioneered will play a significant role in enabling quality assured self-testing and self-care, critical to scale health systems. Our joint research is proposing evidence-based ways connected technology can help prove and improve quality of at-home medical tests, just like they are supposed to in a clinical setting.”

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