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Four Technology Trends – the Future of the Tyre Industry

Tyres have both changed immensely and not changed very much at all since rubber was first experimented with as a cushioning mechanism for bumpy, uncomfortable carriages and cars. They are essentially the same: rubber bags, filled with air and fitted to a metal or wooden wheel. And they are hugely different, with modern tyres now carefully crafted to function beautifully at their optimum pressure, fitted with internal belts, strengthened and stabilized to make them an active aid to your smooth motoring.

With all these changes under their belts (pun very much intended) what does the future hold for tyres and the tyre industry? Moreover, motorists traveling across the UK in areas like Scotland or London, always prefer hassle free drive with roadworthy tyres. Let us look at some new technology trends that have recently emerged in the tyre industry.


With a growing and ever more urgent green movement taking hold on world politics and trickling through into business, it is almost certain that green technologies will, sooner or later, apply themselves to the tyre industry. This can already be seen with the awareness of using sustainably grown (usually non-Amazonian) rubber to make tyres and the many experimental developments which are looking at making tyres from materials other than rubber. The increased recycling of tyres is another green point, with as many as seventy percent of tyres being recycled or repurposed in some way today, compared with twenty years ago, when that figure was essentially zero.


Tyres that are in the prototype stage are being made ever stronger.

Imagine if you could only buy tyres once every twenty or thirty years?

Materials are being experimented to create very long-lasting tyres that are all but immune to wear and tear, that can turn aside a sharp nail or stone, and that will not dry out or lose structural integrity for a very long time, and it is almost certain that the world will swing to a place where current consumables are transformed into durable pieces of equipment that will last a long time, so your tyres become a once-in-a-lifetime purchase, rather than a once every five years or so commodity as they are at present. Until that heady day arrives, in order to find the right tyres in Dundee, you can turn to experts at Fife Autocentre (01382 205000) for tyre fitting and installation.


At present, run-flat tyres are a little gimmicky, or too high-end for the average driver who must make do with occasional delays due to punctures or wear and tear. But there are a number of options on the market already, with new, even better, products on the drawing board or in testing right now. These include tyres made from rubber with built-in air pockets which mean they don’t deflate entirely even if thoroughly punctured, tyres made from solid rubber, albeit with carefully designed ‘cut-outs’ to prevent the tyres from being too heavy and unwieldy, that never need air, and Michelin’s patented ‘tweel’ which features polyurethane spokes rather than the ‘airbag’ of a ‘normal’ modern tyre.



Finally, aesthetics. This might not be many people’s first consideration when it comes to choosing tyres, with most people looking at cost and durability as prime considerations – but it is usually somewhere in the top five! Having a good looking car extends to the tyres, and motorheads who want their vehicle to look as good as it possibly will want their tyres to go with their carefully chosen and placed decals, to create a good-looking highly enviable vehicle that will be the talk of all their friends and colleagues. And modern technology will allow for decorative touches, in much the same way that alloy wheels can look truly beautiful as well as being functional and durable.