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Aqua Security launches Aqua Advantage Ecosystem programme and partner portal

Aqua Security, the leading pure-play cloud native security provider, today introduced the Aqua Advantage Ecosystem programme and partner portal. The new programme is designed to support all partners and their customers through engagement, enablement and execution of Aqua’s cloud native application protection platform (CNAPP), the Aqua Platform. In EMEA specifically, Aqua has doubled its channel resources, and introduced regional technical assessment programs to ensure partners can be certified in Aqua’s technology.


Aqua’s goal is to help partners accelerate their customers’ digital transformations and support their move into the new era of DevSecOps and cloud native applications. The robust ecosystem of more than 250 industry-leading technology partners, resellers and service providers can take advantage of new program features that bolster ongoing revenue generation and success. EMEA represents 30% of all of Aqua’s partners. 


“The Aqua Advantage Ecosystem programme enables partners to build long-term relationships with customers,” said Jeannette Lee Heung, Aqua’s Channel Chief. “We invested substantial time in evaluating our many partners to better understand what elements are important to their success. We took that feedback and reimagined our approach. The result is an entirely new programme arming partners with the resources they need to help their customers leverage cloud native tools with purpose-built security.”


As part of the newly launched programme, Aqua works with partners across various business models to build out a mutually beneficial strategy with meaningful goals while providing ample resources for success. These include a dedicated partner manager, pre-sales and delivery services training, sales and technical alignment, and joint marketing development support. In addition, the partner portal has been enhanced to make updated enablement, marketing and technical content resources more easily accessible.


“Aqua Security deeply understands what partnership is all about. In addition to their outstanding products and deep technology offering,” said Ofir Abekasis, CEO at TeraSky Group. “Aqua provides support and technical training that goes above and beyond, differentiating them from the competition and enabling us to pass on much greater value to our joint customers. Aqua Partner is a title we carry proudly, because it has real meaning.”


Delivering competitive advantage through services

Aqua’s key differentiator is its focus on enabling support services, which provides partners with opportunities for meaningful, recurring revenue, even when customers have purchased through a cloud marketplace. By defining clear use cases and the services needed to ensure success in these scenarios, Aqua can make recommendations for partners to take customers through the process of achieving and continually supporting CNAPP maturity. Today, 100% of services are delivered through partners, and Aqua’s most successful partners offer both solutions and services to customers, enjoying a compelling multiple ratio to product.


“In working closely with customers and partners, we’ve seen firsthand the additional support necessary to fully achieve the benefits of CNAPP — support that wasn’t being offered by our competitors,” said Lee Heung. “Aqua Advantage provides development and enablement for partners to deliver this critical support through services offerings, and it’s a powerful solution for all stakeholders.”


Building on a legacy of success

The reimagined programme replaces and improves upon the already successful Aqua partner programme, which supports many global and regional leaders, such as  WALTLabs, WM Promus, CDW UK, Contino, AWS. 


Over the past six months, Aqua has doubled its global channel and ecosystem teams  and has grown its supporting cross-functional team members. With an emphasis on building out an experienced education and enablement team, Aqua’s customer success team works with partners to build new certifications focused on each stage of the sales process.