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Decisions about IT hardware increasingly need to fit the employee’s home needs and Apple is benefiting

Written by Lee South, Senior Business Manager, Jigsaw24

There is no question that the pandemic has changed the world of work. Employees expect flexibility, and in a competitive labour market, companies need to comply or they risk not attracting the best talent. In the past two years, as companies have rushed to navigate the logistics associated with the majority of their employees working from home; the demand for Apple products has grown exponentially.

In the past, Mac and iPad were seen as tools for creative industries. Windows, Lenovo, and Dell laptops were for everyone else. And traditionally, IT Managers hid behind the perceived challenges of managing a mixed estate. Increasing comfort with Mac and iPad has driven an evolution in the thinking of IT Directors and Managers. We are now seeing a newer generation who are more comfortable with both Apple devices and flexible working.

The shift to cloud-based applications such as Office 365 or Salesforce has had a positive impact and many incompatibility issues of old have been removed. Furthermore, the Mobile Device Management (MDM) framework from Apple allowing for zero-touch deployment whilst ensuring devices are compliant with corporate policies has been a game-changer.

Many younger employees are now of recruitment age. Having used Mac products at university or college they now expect the same to be offered in their place of employment.  Indeed, it is the device they are most comfortable with using.  A recent survey showed that 78% of millennials believe access to the right technology makes them more effective at work. This has driven the expectation for employee choice when it comes to laptops and devices within the workplace.

Apple products are perfectly positioned for these times. The UK enterprise sector is opening up to Apple like never before, as the difference between work and personal devices and workspace reduces. Few tech companies can boast such a passionate customer base as Apple.

A study by Unily showed that 65% of respondents are more likely to work for a company with a strong environment policy and Apple hardware lasts longer and is greener with each generation. The new generation of MacBooks use 100% recycled aluminum and consume 66% less energy than the ENERGY STAR® requirements.

Looking to the future, we can see that the pandemic has fundamentally changed IT procurement strategies and how businesses approach IT support across abroad range of sectors. Companies are now planning for a future when decisions about IT hardware will need to fit the employee’s needs (and wants) in their home environment as much as in the office.


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