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AI experts FoundIt! sign landmark deal with Fenwick, to improve CX

Fenwick has chosen FoundIt’s unique AI-based customer journey optimisation platform as part of an ongoing commitment to offering the very best shopping experience for their customers.

The FoundIt! platform makes the things that customers want easier to find and buy.  They use a unique blend of AI designed to optimise the shopping experience on large ecommerce websites.  Unlike traditional personalisation, FoundIt! doesn’t depend on cookies or an individual’s browsing history, instead looking at natural language trends. FoundIt! goes far beyond product recommendations, instead specialising in dynamically re-architecting website navigation around the customer in near real-time.

FoundIt! was chosen by Fenwick after demonstrating how it would support the retailer’s aspirations to better surface its range whilst simultaneously enhancing its usability and navigation.

Andrew Jayes, Digital Director at Fenwick, says, “Having used Foundit! in my previous role I have witnessed first-hand what an impact their journey optimisation technology can have on increasing revenue. Their method of implementation via AB test is risk free for Fenwick and I know I can trust their team to do a great job for me.”

Commenting on the news, Warren Cowan CEO & Founder of Foundit! says, “Fenwick is a British institution who are committed to a great customer experience, that is why I am thrilled we’re working with them on their retail website to optimize customer journeys & grow sales.”