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Deliverect appoints new UKI General Manager as its Growth Plans Accelerate in the Regio

Deliverect, a global foodtech scale-up that simplifies online ordering for more than 20,000 locations across 40 markets, announces today that it has appointed Joe Heather as General Manager of UK and Ireland as the company continues to scale its business in the region.

Joe will be responsible for supporting the company’s 5,000 existing customers in UKI, as well as building and establishing new relationships and partnerships within the restaurant and hospitality sectors. He will also be spearheading Deliverect’s growth in the convenience retail and FMCG (fast-moving consumer goods) in these markets.

Zhong Xu, CEO and co-founder at Deliverect said: “Joe’s appointment is an important development in the growth of our business in the UK and Ireland. Despite the challenging economic environment, Deliverect remains focused on helping restaurants exceed customer expectations through technology that fuels profit and reliability. As q-commerce and home delivery services continue to grow in popularity, Joe will be pivotal in driving our UK&I efforts in these categories working hand-in-hand with local associations and the food service community at large.” 

Prior to joining Deliverect, for more than 12 years Joe worked in both regional and national sales and growth roles at Just Eat Takeaway before leading the POS system business at the restaurant delivery aggregator. He also previously worked in FMCG at Mondelez International in business development and sales capacities.

Joe Heather, UK&I GM at Deliverect said: “I’m delighted to join Deliverect to help accelerate the next phase of the company’s evolution in the UKI region. Having seen impressive growth to date, the company is an exciting juncture as it looks to accelerate growth within the restaurant industry whilst expanding its presence in convenience retail and beyond. I am bullish in our ability to demonstrate our ongoing value and necessity in these sectors.”

This appointment comes off the back of a bumper 2022 for Deliverect and particularly in the UKI region as the company also announces that it has joined The Federation of Fish Friers, the Pizza Pasta and Italian Food Association (PAPA) and the British Sandwich & Food to Go Association. These partnerships serve to deepen Deliverect’s presence in the market.

About Deliverect

Deliverect is a SaaS company that simplifies online food delivery management. Deliverect seamlessly integrates online orders from food delivery channels (Uber Eats, Doordash, Just Eat, etc.), allowing 27,000 establishments to improve operational service and increase customer satisfaction. Operating in over 40 markets around the world, Deliverect is trusted by restaurant and FMCGs such as Taco Bell, Burger King, and Unilever, as well as small and midsize restaurants and dark kitchens around the world. To find out more information visit