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M-Cube wins 2022 Gold POPAI UK & Ireland Award for Digital Solutions with EE

In-Store Digital Engagement company M-Cube has won Gold at the POPAI UK & Ireland Awards in the Digital Solutions category for its EE One Brahm Concept Store. Held at the Royal Lancaster Hotel in London on the 4th October, the POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience.

M-Cube offers an extensive portfolio of solutions that range from in-store radio to digital signage, interactivity and mobile apps. The company developed innovative digital solutions for its EE One Brahm Concept Store to improve service, engagement and customer retention.

Alexios Blanos, UK Country Director, M-Cube, commented: “This award is testament to the hard work of our team, who have delivered against our vision of creating personalised customer journeys within stores to bring life back into the high-street. By blending the online experience with physical stores, we are transforming the retail industry for the better. It’s fantastic to see that our EE One Brahm Concept Store is spearheading this, and setting the pace for the retail world.” 


The news follows last year’s win at the 2021 POPAI UK & Ireland Awards, where M-Cube won the Silver Award in the Digital Innovation category.