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How nfinite scales CGI/ 3D product modeling 

Product visuals marketing is evolving. There is no denying of the trend that has encouraged retail companies to look for alternative solutions.  As sales channels evolve from physical marketplaces to the digital sphere, the production process for product visuals should also make the leap. Marketers need to be more agile to create visuals that move the sales needle. Digitization is the only way to address the growing number of product catalogs and a greater need to personalize visual content through creativity.

 

CGI/ 3D product modeling to the rescue

By embracing next-gen technologies like computer-generated imagery (CGI) and 3D visualization, retailers can start to update, refresh, and adapt product photos for infinitely personalized and dynamic customer experiences. They can create dynamic, photorealistic visuals in a few clicks—without even needing a camera.

The benefits are obvious:

  • CGI reduces costs for marketers by eliminating the need for logistical and production costs, like hiring crews for photography, moving, and even staging
  • CGI saves you time by eliminating the logistical and transportation hassles
  • CGI lowers the carbon footprint associated with the logistics
  • CGI allows marketers to create and customize high-quality, infinitely adaptable visual content for different audiences
  • CGI makes A/B testing easier to trigger more purchases
  • CGI can help you deliver content across multiple platforms
  • CGI creates truly immersive, truly mind-blowing e-commerce experiences

 

Diverse ways to engage your audience

For marketers who are only starting to explore the world of CGI product visuals or looking to enhance the effectiveness of their digital content via creative  alternatives, CGI can produce a wide selection of digital asset:

  • 3D model production: high-fidelity of product shape, measurements, and material
  • Silo renders: immerse your products into a variety of contextual backgrounds
  • 360° product spin: multiple-angle view of product details
  • Background scene templates: creative sceneries for better customer experience

The need to scale

3D modeling is the biggest bottleneck for CGI: not standardized, not transparent, expensive and very hard to scale. Today, 3D modeling is undertaken by freelancers who are artists with their own individual stack, processes and post-effect. Basically, it’s an art. It means that it is very difficult to scale, not standardized and expensive. The future of 3D lies in the ability to process large sets of assets with predictable timing, quality and pricing.

nfinite has made it its mission to solve the scaling problem and to speed up the production process. The following paragraphs may get a bit technical, but it is essential for marketers to understand the potential obstacles and how nfinte can help overcome them.

 

  • Unifying inputs: We unify the multitude of input formats to speed up production. 3D modeling requires a minimum number of inputs to achieve the desired results. Inputs can be of a great variety of formats from CAD to photo files. nfinite has created a system to “translate” all the different inputs into a common protocol for our 3D modelers to work on, speeding up the process

 

  • Standardization of outputs: Human-created 3D models are not free from artistic But during the scaling journey, nfinite has set out parameters for visual outputs to have a standard look and feel across the process. We are even making sure that the outputs can be future-proof when they will be applied to new digital experiences such as the Metaverse

 

  • AI assistance to simplify process: With the help of Artificial Intelligence, we have developed tools and automated sub-processes in the modeling journey (think human-assistance tools in the aircraft industry) to greatly reduce the production time

 

  • Fostering a 3D modelers community: We have created a community of professional 3D modelers who are selected, trained, tooled and certified by nfinite to assist our clients. We encourage conversations within the community to foster new ideas and solutions for our clients

 

At nfinite, we understand brands and retailers’ appetite for CGI/ 3D product visuals is growing exponentially. We can produce visuals 10 times faster than traditional methods, all the while saving up to 90% on visual production budget. We are the only SaaS Visual Content platform that can produce high-quality 3D product visuals, we can do it at scale.

Visit nfinite.app for more information.